EMAIL, SMS & RETENTION MARKETING FOR 7-8 FIGURE HEALTH BRANDS
I’ve managed email and SMS lists ranging from 20,000 to over one million subscribers, helping health and wellness brands achieve more sustainable growth through creative and strategic leadership of these marketing channels.
WHAT I CAN DO FOR YOU
Campaign strategy
Plan your email & SMS content calendars
Education, events, launches, loyalty, sales
Email production & execution
Creative direction and copywriting
Asset briefs for graphic designer
Email building, QA and scheduling
Optimising flows and automations
Improving performance of existing flows
Building new flows, where necessary
Reporting & commercial visibility
Ongoing channel performance analysis
Regular reporting for leadership
Recommendations and action plans
I do my best work in high-agency environments that value deep work, with minimal distractions and meetings.
My goal is to make this part of your business run smoothly with less hassle for the leadership team.
My workflow can adjust around your needs. Here’s what a typical work structure has often looked like:
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I set the email and SMS marketing strategy for the next month and run this past the head of marketing or CEO.
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I deliver all the copy and design ideas for campaigns and flows.
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I provide your designer with content briefs.
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I build and schedule emails on your ESP, sending previews to leadership if needed.
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I monitor deliverability and segmentation, and keep track of marketing performance data.
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I share reports with your leadership team, highlighting recent wins and areas for improvement.
HOW I WORK
WHAT CLIENTS SAY
Emily McBeth, CMO at PaleoHacks
PaleoHacks are a multi-7-figure US group of brands across food, info products and supplements.
My Role: Email & SMS Marketing Manager
"Declan is a truly unique talent. Not only does he understand the tactical and strategic side of email marketing, but he is also a gifted health copywriter whose work converts. Generally speaking, you find someone who is good at one or the other (strategy or creative), but not both. Declan is intuitively performance-minded, and his results reflect it no matter the modality.
If you have the opportunity to work with Declan, take it. His professionalism and impact are unmatched. I would hire him again in a heartbeat."
Samuel Levinson, CEO at New Leaf Products
New Leaf Products are a multi-7-figure UK vitamins and supplements brand.
My Role: Email & Retention Marketing Manager and Copywriter.
“We’ve worked with Declan for over a year and have been extremely pleased with both his work and the results. He is highly responsive, understands the industry well, and has helped us achieve significant growth. I would highly recommend Declan.”
Rating: ⭐⭐⭐⭐⭐
Ryan Carey, Senior Marketing Manager at Homeward Health
Homeward Health is a US Series B healthcare company serving rural America.
Role: Senior Copywriter
“Declan is a phenomenal copywriter and teammate. He is not only a good writer but also a strong strategist when it comes to healthcare campaigns, which makes him an invaluable part of the team. He handles all requests with great attention to detail and works very quickly. Declan meets all deadlines, manages ad hoc requests, and provides multiple options when relevant.
He frequently thinks one step beyond the initial request to ensure that the project meets not only the immediate needs but also the future strategy for the campaign. I highly recommend Declan for any copywriting needs.”
Rating: ⭐⭐⭐⭐⭐
IDEAL PARTNERSHIPS
Though I’ve worked with startups and large healthcare enterprises, my main focus expertise has been health & wellness e-comm brands doing £1M-£10M in annual revenue who want:
A channel owner, not an agency
Reduced founder and team dependency
Stronger email and lifecycle performance
Faster execution, lower internal overhead
PRICING
Day Rate: Prefer to trial a flexible, short-term arrangement such as a 30-day email revenue sprint? My day rate ranges from £400-£600 or $535-$800.
Retainer contracts: Pricing depends on the scale of responsibilities and time demand. My preferred way of working is a fractional contract (10-25 hours per week) over a longer-term partnership, but I’m happy to discuss what you need.
Performance bonus (optional, TBD): 4-6% of incremental attributed email/SMS revenue above your rolling 3-month baseline. Attribution based on your platform's source of truth, for example your ESP dashboard.
NEXT STEPS
I’d love to hear about your brand.
Who do you help? What’s working and what’s not? How would you like to work together?
Reach out below with a quick email intro and I’ll get back to you ASAP.