https://www.declandavey.com/blog daily 0.75 2022-11-02 https://www.declandavey.com/blog/sales-page-copywriter monthly 0.5 2022-11-04 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/9382a93b-1a54-41f0-8bec-b6ae474cbad5/Screenshot+2022-11-02+at+08.30.18.png Content Hub - Sales Page Copywriter - An Inside Look Into My Writing Process For a Client - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/17916bfb-27df-44c7-a80b-7d37db4fa301/Screenshot+2022-11-02+at+08.34.45.png Content Hub - Sales Page Copywriter - An Inside Look Into My Writing Process For a Client - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/fb0925ce-9bea-4e25-a975-2e520de20b21/Screenshot+2022-11-02+at+08.33.21.png Content Hub - Sales Page Copywriter - An Inside Look Into My Writing Process For a Client - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/5efc2dc3-0501-41b4-ade6-c961c445e688/Screenshot+2022-11-02+at+08.27.32.png Content Hub - Sales Page Copywriter - An Inside Look Into My Writing Process For a Client - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/dfbd411e-28d6-4421-94a5-7a9a6a731640/Screenshot+2022-11-02+at+08.29.59.png Content Hub - Sales Page Copywriter - An Inside Look Into My Writing Process For a Client - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/d8e99626-3b11-4ebc-8396-919f01aa2bbb/Screenshot+2022-11-02+at+08.36.09.png Content Hub - Sales Page Copywriter - An Inside Look Into My Writing Process For a Client - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/e321f6c6-aa82-4b0e-a84a-e53a26ac5101/Screenshot+2022-11-02+at+08.36.19.png Content Hub - Sales Page Copywriter - An Inside Look Into My Writing Process For a Client - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1655552720481-GF2AE9J1ZBP4JDMKQ07N/banner-website.jpg Content Hub - Sales Page Copywriter - An Inside Look Into My Writing Process For a Client - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/f62bb07b-700b-4e5f-ba6a-25203b3c567c/Screenshot+2022-11-02+at+08.31.43.png Content Hub - Sales Page Copywriter - An Inside Look Into My Writing Process For a Client - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/retainers-vs-oneoffprojects monthly 0.5 2022-11-02 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/759b5db1-6d05-4f97-bf22-27431acca0e6/retainers+%281%29.png Content Hub - Retainers vs. One-Off Projects - Which Is Better For Freelancers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1655552720481-GF2AE9J1ZBP4JDMKQ07N/banner-website.jpg Content Hub - Retainers vs. One-Off Projects - Which Is Better For Freelancers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/2308c12f-df60-4d2c-ad5b-51e235715de0/Screenshot_2022-09-05_at_19.21.20.png Content Hub - Retainers vs. One-Off Projects - Which Is Better For Freelancers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/cold-email-intro-framework monthly 0.5 2022-10-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/dbe642ed-a643-44ce-a2af-f401dc5c1efc/Screenshot_2022-08-26_at_08.21.55.png Content Hub - Cold Email Intro - Steal My Framework For Hard-to-Ignore Cold Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/f9b924ba-647e-4545-a970-20a277f834a3/Screenshot_2022-08-26_at_08.05.00.png Content Hub - Cold Email Intro - Steal My Framework For Hard-to-Ignore Cold Emails - Make it stand out Follow-ups are also key for getting more replies. QuickMail found that over half (55%) of replies came from a follow-up, rather than from the first email. 2-3 follow-ups are usually recommended, spread over a few weeks. Beyond that, you’re being a nuisance and increase the chance of being blocked or reported as spam. The final statistic to mention? Sending days and times. In the analysis, Tuesdays, Thursdays, and Fridays were found to be the best days of the week to send cold emails. Whereas, the time of day didn’t make much difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/dad9cfe1-c557-4dc8-91e2-3e1fa23f32b2/Screenshot_2022-08-26_at_08.02.26.png Content Hub - Cold Email Intro - Steal My Framework For Hard-to-Ignore Cold Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/e0a1d229-6d8b-4102-9af4-39e4563e0947/Screenshot_2022-08-26_at_07.58.45.png Content Hub - Cold Email Intro - Steal My Framework For Hard-to-Ignore Cold Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/6ca68a67-f9b1-40a2-a3d0-ce7d297b65f4/Screenshot_2022-08-26_at_07.56.17.png Content Hub - Cold Email Intro - Steal My Framework For Hard-to-Ignore Cold Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/e9b0b26c-9d70-48a6-9ca2-b1a3a5f95ea4/Screenshot_2022-08-26_at_08.19.35.png Content Hub - Cold Email Intro - Steal My Framework For Hard-to-Ignore Cold Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1655552720481-GF2AE9J1ZBP4JDMKQ07N/banner-website.jpg Content Hub - Cold Email Intro - Steal My Framework For Hard-to-Ignore Cold Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/745947a2-4574-40b5-96b1-3a6fa97b0acf/Screenshot_2022-08-26_at_08.20.14.png Content Hub - Cold Email Intro - Steal My Framework For Hard-to-Ignore Cold Emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/salary-for-writers-5-years monthly 0.5 2022-10-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1655552720481-GF2AE9J1ZBP4JDMKQ07N/banner-website.jpg Content Hub - Is This Salary For Writers Possible? 5 Years to $20k/Month - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/a95669b7-964a-4149-acb9-9f65ead50b66/time-tracker-toggl.png Content Hub - Is This Salary For Writers Possible? 5 Years to $20k/Month - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/closer-sales-call-format monthly 0.5 2022-10-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1a9d6b34-b849-49f2-bb11-cb98405e6681/CLOSER-framework.png Content Hub - C-L-O-S-E-R Sales Call Format: How to Close Sales As a Freelance Writer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1655552720481-GF2AE9J1ZBP4JDMKQ07N/banner-website.jpg Content Hub - C-L-O-S-E-R Sales Call Format: How to Close Sales As a Freelance Writer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/reviewing-my-linkedin-content-strategy monthly 0.5 2022-10-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1655552720481-GF2AE9J1ZBP4JDMKQ07N/banner-website.jpg Content Hub - Reviewing My LinkedIn Content Strategy: Lessons Learned From 6 Months of Posting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/94572a39-692c-46da-a1f9-aebe9a4ce992/analytics.png Content Hub - Reviewing My LinkedIn Content Strategy: Lessons Learned From 6 Months of Posting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/41aa3a69-e4e7-429b-8c46-85f1ddd0ef7a/content-performance.png Content Hub - Reviewing My LinkedIn Content Strategy: Lessons Learned From 6 Months of Posting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/b758d40f-6620-4563-a927-6dc1fdd8a4a7/engagement-demographics.png Content Hub - Reviewing My LinkedIn Content Strategy: Lessons Learned From 6 Months of Posting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/rank-number-one-on-google monthly 0.5 2022-10-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/bd9f43c1-1876-43b4-aad6-005aa989865f/10-hours-content.png Content Hub - How to Rank Number One on Google As a Freelance Writer - Make it stand out My content plan that helped me rank number one on Google. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1655552720481-GF2AE9J1ZBP4JDMKQ07N/banner-website.jpg Content Hub - How to Rank Number One on Google As a Freelance Writer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/reaching-your-potential-as-a-writer monthly 0.5 2022-10-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1655552720481-GF2AE9J1ZBP4JDMKQ07N/banner-website.jpg Content Hub - Want to Be Among the Most Successful Freelance Writers? Avoid These 5 Traps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/how-marketers-persuade-you monthly 0.5 2022-10-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1655552720481-GF2AE9J1ZBP4JDMKQ07N/banner-website.jpg Content Hub - Persuasion in Marketing: How Clever Marketers Persuade You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/117783-impressions monthly 0.5 2022-10-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/3ae1af74-4a36-4423-bc64-f7ee99e777c6/banner-website.png Content Hub - How Long Does It Take to Go Viral? One LinkedIn Post: 147,834 Impressions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/viral-writing-101 monthly 0.5 2022-07-16 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/3ae1af74-4a36-4423-bc64-f7ee99e777c6/banner-website.png Content Hub - Viral Writing 101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/blog/60-seconds-on-blog-promo-emails monthly 0.5 2022-06-18 https://www.declandavey.com/blog/60-seconds-on-solving-unsub-nightmares monthly 0.5 2022-06-18 https://www.declandavey.com/blog/60-seconds-on-which-email-stats-to-track monthly 0.5 2022-06-18 https://www.declandavey.com/blog/60-seconds-on-curiosity-emails-that-crush monthly 0.5 2022-06-18 https://www.declandavey.com/blog/60-seconds-on-ios-15-and-email-marketing monthly 0.5 2022-06-18 https://www.declandavey.com/blog/60-seconds-on-email-writing-fundamentals monthly 0.5 2022-06-18 https://www.declandavey.com/blog/60-seconds-on-buy-now-buttons monthly 0.5 2022-06-18 https://www.declandavey.com/blog/60-seconds-on-fascinations-in-copywriting monthly 0.5 2022-06-18 https://www.declandavey.com/blog/30-seconds-on-avoiding-the-spam-folder monthly 0.5 2022-06-18 https://www.declandavey.com/blog/30-seconds-on-million-dollar-emails monthly 0.5 2022-06-18 https://www.declandavey.com/blog/30-seconds-on-e-commerce-signup-forms monthly 0.5 2022-06-18 https://www.declandavey.com/blog/category/COPYWRITING monthly 0.5 https://www.declandavey.com/blog/category/PSYCHOLOGY+OF+MARKETING monthly 0.5 https://www.declandavey.com/blog/category/CONTENT+CREATION monthly 0.5 https://www.declandavey.com/blog/category/LINKEDIN monthly 0.5 https://www.declandavey.com/blog/category/MARKETING monthly 0.5 https://www.declandavey.com/blog/category/EMAIL+MARKETING monthly 0.5 https://www.declandavey.com/blog/category/WRITING monthly 0.5 https://www.declandavey.com/blog/category/SALES monthly 0.5 https://www.declandavey.com/blog/category/HEALTH+%26+WELLNESS monthly 0.5 https://www.declandavey.com/blog/tag/COPYWRITING monthly 0.5 https://www.declandavey.com/blog/tag/MARKETING monthly 0.5 https://www.declandavey.com/blog/tag/OUTREACH monthly 0.5 https://www.declandavey.com/blog/tag/SALES monthly 0.5 https://www.declandavey.com/blog/tag/FREELANCING monthly 0.5 https://www.declandavey.com/privacy-policy daily 0.75 2020-05-12 https://www.declandavey.com/terms-conditions daily 0.75 2024-05-03 https://www.declandavey.com/home daily 1.0 2025-09-23 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/c3fd611b-af8b-4e80-a53c-500e66064758/declan-davey.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/8acb7859-2da1-4a70-8d4f-8b9ad7b2152f/declan-davey.JPG Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620938970943-FZYFGKJWIPOY6LHPU8RF/aaron.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620938989591-JAWONCEM2IJ5UMAJQY74/valerie.png Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620939003910-RNGRQAZT9UGHZ0DV4OLK/dr-dave-411.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1cff0548-d272-4587-ad6e-e43c964ccf03/4382c-412500-modified.png Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620938946083-GKP9I9STDM6GNAI0RH60/health-copywriter-interview.jpg Home And here’s a case study Q&A with master copywriter, Jacob McMillen ✌️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620938904861-XPMBQRNKPF1KVJ1ZEGJ8/whm-blog-min.jpg Home Enahm Hof - CEO of the Wim Hof Method gives his feedback. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620938929236-8AY1XTXBB88USX388CVU/craig-review.jpg Home Copywriting king Craig Clemens ($1B+ in sales, founder of Golden Hippo) told me: “You have an exceptional writing style. You have what it takes to be a world-class copywriter.” https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620939193067-3BKINM3C0CXZWPDZQWKP/jamie-brett-cerebration.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620939232644-F0CNKDAWV2KBW469OCOQ/tom-gil.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620938851721-4G0JLYPJI4AGE2BLGZTJ/health-copywriter-benefits.jpg Home - Easy vs. Hard: Easy = Writing a blog post Hard = Writing SEO, keyword-targeted articles to make Google algorithms happy Easy = Sending an email campaign Hard = Sending email campaigns that get consistent opens and click-throughs Easy = Creating a sales page Hard = Creating sales pages with unique stories to make an impact and generate $$$ Hint… All of the ‘‘hard’’ tasks are made easier with the help of a health copywriter. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/bef5d46c-535d-4c9d-a619-2203c54fcae5/PT+%282%29.png Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/566c3f57-8e2d-4975-94a1-daeee76ae927/circle-cropped%2B%2812%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/4a6d2804-dc40-46ba-8906-845ff025b779/nutravita.png Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/2ce5023b-4007-4ff9-8430-215e4387b08d/cropped+circle%280%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1fb4c53d-bb42-42e8-9dac-8e9d4caf3f10/circle-cropped%2B%281%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/7e897cb0-5ec7-441a-a2aa-3b5964d6f6f3/circle-cropped%2B%285%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/3a1e5be2-913a-4e00-b1c1-c36e0aba26ce/circle-cropped%2B%286%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/3aa94dc0-13a0-4a94-a5c5-c9342d0eb7fc/circle-cropped%2B%287%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/e586eaf2-83ac-4b85-9564-a72e8f3cd7e4/circle-cropped%2B%288%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/cfe3c9f6-cc18-4413-9fe5-e7886c323d19/circle-cropped%2B%2811%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/cbdc6f8e-e81a-4065-ad9d-52710ff1d963/circle-cropped%2B%2813%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/b9a802f1-a4d7-4bc4-a8e1-6023924a44db/cropped+Circle%282%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/38aa2a6b-4699-4213-9b54-dba2c4e13714/cropped+circle%2814%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/0ef32df3-3f86-4608-93d0-60504e46e3e8/circle-cropped%2B%289%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/bc0d7279-e19a-451f-82f2-1bf052f37797/circle-cropped%2B%283%29.jpg Home https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/fdd94965-eab6-44e8-9dac-484ebb750531/EASYGYM.png Home https://www.declandavey.com/need-a-freelance-writer daily 0.75 2025-06-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1630431394969-J4OYFTI6U4UDVIOWAQ6U/szio-testimonial.png Services List https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1630431553367-JOKVLPSALI38UBGPI0YN/avaana-testimonial.png Services List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1630431475182-IYW45J0I9R3CH39UXVSN/nutravita-testimonial.png Services List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.declandavey.com/about daily 0.75 2025-06-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620939802018-U7IV90XKX1QL8S08XK7B/medical-copywriter.jpg About Yes, my official name is “Thomas Andrew Declan Davey.” A bit of a mouthful — thanks, mum and dad. To make it easier, I go by the name of Declan Davey on the internet. Plus, it’s catchy ‍♂️ https://www.declandavey.com/faq daily 0.75 2025-06-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620940241578-0AVG09RK0GF2WXA6GU1F/health-copywriter-declan-davey.jpg FAQs About Health Copywriting Yep, that’s me! (in a random arty filter) https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620940355273-KFE688J6LR757ODULXZ7/health-copywriter-interview.jpg FAQs About Health Copywriting https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620940303729-BJZP13LYWQZSBPTPWCJR/craig.jpg FAQs About Health Copywriting World-renowned copywriter Craig Clemens ($1B+ in sales & founder of Golden Hippo) had some kind words: “You have an exceptional writing style. You have what it takes to be a world-class copywriter.” https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620940340010-SDW744M2KUOUZDWSTM85/MicroBiz-health-copywriter.jpg FAQs About Health Copywriting Feel free to read “From Psychologist to Online Entrepreneur” — a magazine feature in 2020 with Micro Biz Mag. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1620940317449-UTS3ZFS1NAH6LZUIIGZI/declan-davey-copywriter-review.jpg FAQs About Health Copywriting “Declan has been assisting our team at City Hypnosis with writing SEO blog articles. I'm pleased to say he's managed to get articles for target keywords onto page 1 of Google. I wouldn't hesitate to recommend Declan - his quality of writing has been clear from the start.” Aaron Surtees - UK’s most recommended hypnotherapist https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1587849302155-BXDTDLK4AR5DGUAWDJ61/freelance-copywriter-for-hire.png FAQs About Health Copywriting https://www.declandavey.com/healthcare-content-marketing daily 0.75 2022-08-02 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590393717538-P7XY1VS3HISE1ZWYSALE/healthcare-content-marketing-examples.jpg 7 Healthcare Content Marketing Tips to Make Patients Care About You Pay attention to ‘‘The Law of the Mind’’ in The 22 Immutable Laws of Marketing. Source: Goodreads https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590399931817-AWV0MQ6X4EZ44UUWDSA6/medical-marketing-services.jpg 7 Healthcare Content Marketing Tips to Make Patients Care About You For optimal healthcare lead generation, medical marketing services should aim for as many of these blogging tactics as possible. Source: Orbit Media https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590400545092-01M6YJNSE1SE546JAZ2Q/healthcare-content-marketing-strategy.png 7 Healthcare Content Marketing Tips to Make Patients Care About You https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590223181170-IAIK0IXBQZMY66F2DUYX/best-heallthcare-content-marketing.jpg 7 Healthcare Content Marketing Tips to Make Patients Care About You The best healthcare content marketing isn’t afraid to get specific on pain points and symptoms. Source: IBS Coach https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590401546887-XSDN7YF6MBF53UGKBM06/medical-marketing-media.JPG 7 Healthcare Content Marketing Tips to Make Patients Care About You Healthcare lead generation teams need to make their headlines clickable. Source: Copyblogger https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590397052012-7BJABDVGFL7J2OA4Q3EF/lead-generation-for-healthcare.png 7 Healthcare Content Marketing Tips to Make Patients Care About You 65% of businesses routinely blog, making it the most well-used marketing tactic. Source: Postfunnel https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590223799771-4F3M9PGN5TLGPY254B6T/marketing-for-medical-devices.jpg 7 Healthcare Content Marketing Tips to Make Patients Care About You Another great example of medical marketing, this time from Cylera. Source: Cylera https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590226426356-9OO71ZTULJYN2Y0MV1K4/healthcare-marketing-lead-generation.png 7 Healthcare Content Marketing Tips to Make Patients Care About You Negative sentiment in healthcare advertising can be effective too. Source: Wordstream https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590225269927-53T7XYFZS7PM23UREUGS/healthcare-lead-generation-companies.jpg 7 Healthcare Content Marketing Tips to Make Patients Care About You Scientific Advertising proposes that ‘‘the positive ad outpulls the other four to one.’’ ' Source: Goodreads https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590225894130-ANROH35TMO3VR77F0SWA/healthcare-content-marketing-agency.jpg 7 Healthcare Content Marketing Tips to Make Patients Care About You The ‘‘Wheel of Emotions’’ in a review of one million marketing messages. Source: Persado https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590400754750-OU0UIABFW68X7M1YBZM7/medical-marketing.jpg 7 Healthcare Content Marketing Tips to Make Patients Care About You A healthcare content marketing example from Mayo Clinic. The headline builds curiosity to read more. Source: Mayo Clinic https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590398019948-OKG1AK7UCQSG5DLMLUX5/medical-marketing-and-media.jpg 7 Healthcare Content Marketing Tips to Make Patients Care About You 1500-2000+ word articles are getting the best results these days. Source: Orbit Media https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590403524457-Z831I7XGIW7JERAD1W00/medical-marketing-for-doctors.png 7 Healthcare Content Marketing Tips to Make Patients Care About You Medical marketing for doctors: “I’ve been impressed with Declan’s video copy for my heart health YouTube channel, Dr. Dave’s 411. A particular video that Declan wrote the script for has a 5:1 view-to-like ratio. If you want a health writer for well-researched copy with personality, he’s the guy to engage your online audience.’’ — Dr. David D’Agate, Cardiologist Dr. Dave’s 411™ https://www.declandavey.com/mental-health-writer daily 0.75 2022-08-02 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1589486635433-38J4XC9B6GV3HYTS1IQG/mental-health-writers-needed.jpg Tips From a Mental Health Writer — How to Attract More Patients to Your Mental Health Practice A well-written and designed home page from My LA Therapy. Source: My LA Therapy https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1589405055467-2BFXCHAOQFS54CCQ2PVI/mental-health-copywriter.png Tips From a Mental Health Writer — How to Attract More Patients to Your Mental Health Practice Marketing for therapists: “Declan has been unfailing in his willingness to work at a high standard, deliver on time and show commitment and creativity. Having worked with him over a number of years on varying types of projects, he has been consistently willing, engaged and eager, no matter how many times I’ve changed my mind or asked for more work. I have no hesitation in recommending him.’’ — Dr. Cheryl Rezek, Consultant Clinical Psychologist Life Happens Mindfulness https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1589398514759-BER5G96WI07UBPSGFZZY/therapist-marketing.JPG Tips From a Mental Health Writer — How to Attract More Patients to Your Mental Health Practice Stats for ‘‘therapist sacramento,’’ which gets 880 monthly Google searches. This shows the importance of optimizing your mental health brand for location-based searches. Source: Ubersuggest We can see that terms such as ‘‘therapist sacramento’’ and ‘‘therapist in sacramento california’’ are being searched for 880 times per month. And those ‘‘SD’’ scores, what do they mean? 33, 26, 18, 18… that’s how hard it is to rank on Google for the search term. Scores under 40 out of 100 are seen as being relatively easy to rank for. Scores under 20 are seen as very easy to rank for. So, how exactly do you rank for these search terms? With the right kind of content… 1000+ word blog articles. Long-form sales pages, About pages that show off your business and resonate with your customers. They all add up to help you rank well. We know that the top three search results get 60% of the clicks. This means that when a customer searches for a mental health practitioner by location, such as ‘‘therapist in sacramento california’’ there’s a 60% chance they’ll click one of the top three results. Let’s say, for example, that you get to the third spot in the search results. You might be tempted to think hopelessly, ‘‘I’ll never get there.’’ But let’s fast-forward to 18 months from now. You’ve been committed to a great content plan over those 18 months with the help of a mental health writer. As a result, you’re in the top three Google results for the search term in our example above, ‘‘therapist in sacramento california.’’ (I know the chances are you’re not in Sacramento, but humor me for a minute!) The upfront investment you made in marketing resources (e.g. writers, SEO software, etc) more than pays for itself when there’s a significant increase in customer enquiries to your clinic. Let’s do the math… According to the source above, for being in third spot on page one of Google, you’d get about 10% of the clicks. 10% of 880 monthly searches = 88 more visits per month on your site. Over the course of a year, that’s 1056 more clicks and people coming onto your site. They aren’t just any old clicks, though. They’re clicks from action-ready consumers. These people aren’t browsing for cat photos. They want to find a therapist in their local area that they can book an appointment with, as soon as possible. To take this further, let’s say that of the 1056 clicks, you convert just 10% of them into buyers… That’s approximately 105 new customers per year. Consider how much you charge for an appointment. Let’s say it’s $50. 105 x $50 = An extra $5250 for your clinic per year. But let’s take this even further now… Most customers don’t come for one session, do they? The average number of therapy sessions range from six to 20. Let’s go for a number in the middle — 12 sessions. So, that’s $50 x 12 = $600 for one client who’s found you through Google search. But it wasn’t only one client who found you, was it? Nope. It was 105 clients that found you, just from making your site discoverable for the search term ‘‘therapist in sacramento california.’’ 105 x $600 = $63,000 more in therapist revenue per year! Stats like these make me excited… I get to work for mental health services whose work I support, and I get to be a big part in what drives them to impressive growth rates like an extra, well-deserved $63,000 annual boost. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1589398637028-7RJFR8L373TQZCYYIX1U/how-to-get-clients-for-your-counseling-business.jpg Tips From a Mental Health Writer — How to Attract More Patients to Your Mental Health Practice How to get clients for your counseling business (or other mental health services): An extra $63,000 per year with a content plan. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1589388707902-69FGJQQZ1ZN26VUE0UF6/google-my-business.JPG Tips From a Mental Health Writer — How to Attract More Patients to Your Mental Health Practice Claim your business on ‘‘Google My Business’’ for more exposure to consumers making location-based searches, such as ‘‘therapist near me.’’ After doing this, your future customers will be able to discover your business more easily through Google search and Google Maps. But how can being on page one of a location-based search benefit your mental health business? Let’s take a look at an example… Here are the Google search stats for ‘‘therapist sacramento’’: https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1589388428705-XXPCLVKROWZ2556T2309/mental-health-writer.jpg Tips From a Mental Health Writer — How to Attract More Patients to Your Mental Health Practice Mental health professionals and brands can attract more clients with industry-leading online content. Mental health writing essentials for the 2020s Inspire your audience with engaging content Here’s something to consider. Do you know how many people Google search for mental health professionals near them? Well, here are the monthly averages according to Google Keyword Planner (view this article to see how you can view the search quantities yourself): ‘‘Therapist near me’’ — 100,000 to 1 million Google searches per month ‘‘Counselor near me’’ — 100,000 to 1 million Google searches per month ‘‘Clinical psychologist near me’’ — 10,000 to 100,000 Google searches per month ‘‘Child psychologist near me’’ — 10,000 to 100,000 Google searches per month ‘‘Couples counseling near me’’ — 10,000 to 100,000 Google searches per month ‘‘Cognitive behavioral therapy near me’’ — 10,000 to 100,000 Google searches per month ‘‘Therapist near me for depression’’ — 1000 to 10,000 Google searches per month I could go on, but I don’t want to bore you with too many stats in one go! Now, here’s another thought. How many mental health professionals do you know that invest in a consistent online content plan? While some therapy clinics have begun to optimize for the web in the past five to ten years, the reality is that 95% don’t. They still rely on old-fashioned methods… Word of mouth, handing out leaflets. Maybe a little print advertising if they’re feeling ambitious. These methods do still work, don’t get me wrong. But as a freelance copywriter, the clinics and mental health services I see thriving in the next 20 or 30 years are the ones who take a large part of their marketing online. Remember this... Consumers desire nothing more than convenience. It’s no different now than it was in 1980, or 1950. And the same is true for the health market. People want to access a product or service now, or at least as close to now as is realistically possible. Virtual appointments and regular email check-ins are a great way for mental health brands to both modernize and cater to the needs of their clients. But how do we move people along from merely being service browsers to real-life, paying clients? Well, providing these browsers with a healthy dose of inspiring online content is key. This doesn’t mean desperately trying to maintain eight different social media channels. Please don’t do that! You’ll spread your brand too thin. Rather, I recommend you get focused. Zone-in on questions such as: ‘‘What information do my potential future clients need?’’ ‘‘Where do they hang out online?’’ ‘‘What are their fears and frustrations?’’ ‘‘Why should they trust me?’’ With questions like these at the forefront of your mind, you’ll find that you get a much clearer idea of what kind of content you should be creating and WHERE. Don’t start posting on Facebook, Instagram, LinkedIn, Twitter, Snapchat, YouTube, Pinterest, etc. My advice is to choose two or three of the above. Double-down on those. You’ll build a stronger, more committed following over time by choosing a few social channels, rather than every single one. Okay, let’s move on to talk about blogs. Blogs have been around for a while, but they’re still a leader when it comes to content marketing. Websites with an an active blog get 55% more visitors. Sure, you can put out dull, short posts that don’t really offer anything, just to keep the blog active. But this won’t make visitors stick around. Instead, aim for engaging and science-based articles on topics that are relevant to your particular mental health niche. The average content length for page one Google results is a sizeable 1,900 words. You might think ‘‘I can do that easily enough.’’ And you might be right. But in my experience, mental health brands struggle to keep this up. They’re often juggling so many other business tasks that the content starts to fade away, or stop altogether. Thankfully, this is where a freelance mental health content writer can come to the rescue. You don’t need to hire them on a fixed contract. You can simply outsource the content to them for as long as you need it. One post per fortnight is the minimal for a steady stream of organic traffic, but ideally you should aim for one to posts per week. Attract clients by location As you can see with the ‘‘therapist near me’’ style of search in the section above, mental health service consumers love to shop by location. The reason for this? Well, it’s obvious, isn’t it? They don’t have to travel far to access the help they want. Plus, some people also like to support business in their local town, even if that business isn’t as well-renowned as a bigger practice in the nearest city. Make the most of this tendency for clients to choose local by claiming your practice on Google My Business. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1589401136621-3OCYGK5QRVBCDPOL5MR7/therapist-marketing-tips.jpg Tips From a Mental Health Writer — How to Attract More Patients to Your Mental Health Practice Therapist marketing tips: Create useful content that can rank for terms such as ‘‘what is CBT therapist’’ for more traffic to your site. Source: Ubersuggest https://www.declandavey.com/health-and-wellness-copywriter daily 0.75 2024-03-05 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1599509607780-ZGZ5DEV0JX8BL4WSF14H/craig-clemens-copywriter-feedback.JPG Health and Wellness Copywriter — How to Hire One the Smart Way Master copywriter Craig Clemens (who has $1B+ in sales & is co-founder of health marketing agency Golden Hippo) gave me a positive review when I reached out to him: “You have an exceptional writing style. You have what it takes to be a world-class copywriter.” https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590145528876-Z1885SNC31FP8IV2GWM3/freelance-medical-copywriter.jpg Health and Wellness Copywriter — How to Hire One the Smart Way Make sure the health copywriter is able to read scientific journals. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1589455632380-S0978WJ8IRKL165R2YNC/health-writer-uk.png Health and Wellness Copywriter — How to Hire One the Smart Way “I’ve been impressed with Declan’s video copy for my heart health YouTube channel, Dr. Dave’s 411. A particular video that Declan wrote the script for has a 5:1 view-to-like ratio. If you want a health writer for well-researched copy with personality, he’s the guy to engage your online audience.’’ — Dr. David D’Agate, Cardiologist https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1588690707643-MOCHP3QG4NBIOTLGLO0U/copywriter-for-blog.JPG Health and Wellness Copywriter — How to Hire One the Smart Way Websites with an active blog get 55% more visitors. Source: HubSpot https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590145264987-LW4T1DIM989K4OAXWPOZ/health-freelance-writer.jpg Health and Wellness Copywriter — How to Hire One the Smart Way First impressions when speaking on the phone for the first time are important. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1615821991026-MC3Z62RTSIJMQ0EQ73UV/declan.png Health and Wellness Copywriter — How to Hire One the Smart Way https://www.declandavey.com/alternative-health-copywriting daily 0.75 2024-03-10 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593530374475-L2DB7O31NFOJ0FMOL9BC/declan-davey-copywriter.JPG Alternative Health Copywriter https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593540955589-AVULCABQ78LFJOZW2HMJ/NHS-declan-davey.jpg Alternative Health Copywriter Me working as an Assistant Psychologist for the NHS. And yes, technically my first name is Thomas. Declan is the middle name, and much catchier! https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593539793450-HG2GL0RTN0IWTQ2OPBJO/natural-health-copywriter-utiva.JPG Alternative Health Copywriter Utiva Health’s original signup form. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593541617388-J4WDKSTO447O48QC19T2/alternative-health-copywriting-services.jpg Alternative Health Copywriter Sectors I work with as an alternative health copywriter. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593530904445-MRFCIRRYQ11SN6PL7UOJ/ecommerce-natural-health-copywriting.JPG Alternative Health Copywriter Mailchimp email marketing stats for e-commerce. Note the 15.68% open rate. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593539359146-YRYO007OIGXB67GHUZNT/health-copywriter-lifehappens.JPG Alternative Health Copywriter Mindfulness quiz for Dr. Cheryl Rezek. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593539413673-EOL8Q55U0ILOT3LL6C35/health-copywriting-cheryl.JPG Alternative Health Copywriter “Month of Mindfulness” calendar for Dr. Cheryl Rezek. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593539824744-89A72LYJ3FJONOM4RQTI/alternative-health-writer-utiva.JPG Alternative Health Copywriter New copy for Utiva Health’s signup form. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593530043436-5HGSRHR0SWFSS2QXPGS1/declan-davey-health-copywriting.png Alternative Health Copywriter https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593530425099-MSMK4T3QMNO1778R3J6E/aroma-energy-declan-davey.JPG Alternative Health Copywriter Aroma Energy email marketing. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593540623571-NV6CZEZ26MT04GUQT5HN/Declan-Davey-copywriting.jpg Alternative Health Copywriter Me receiving alternative medicine treatment. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593530325578-C59LLCMGHAT42272BXJ9/health-and-wellness-copywriting.JPG Alternative Health Copywriter https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1593539574623-2U1EUGLQBXK6C36ROZIP/dr-cheryl-rezek.png Alternative Health Copywriter “Declan has been unfailing in his willingness to work at a high standard, deliver on time and show commitment and creativity. Having worked with him over a number of years on varying types of projects, he has been consistently willing, engaged and eager, no matter how many times I’ve changed my mind or asked for more work. I have no hesitation in recommending him.’’ — Dr. Cheryl Rezek, Consultant Clinical Psychologist https://www.declandavey.com/medical-copywriting daily 0.75 2022-08-05 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591693543018-TQN97HYV1YA4445MN69B/seo-for-medical-practices.png Medical Marketing Google traffic by search ranking. The top 3 results get around 50% of the clicks. Source: SEOinc https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591697211456-TMYR1O2TLCBL7CRJX51S/medical-marketing-for-doctors.JPG Medical Marketing Create lead magnets to entice your website visitors to sign up by email. Source: Optinmonsiter https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591780388605-E4D8KBXUVTWCO2ZGNWV1/social-media-marketing-for-doctors.JPG Medical Marketing An example of marketing medical devices on social media from AccuVein. Source: AccuVein https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591694168450-VFHRIDMWLLQ1M7LB4TFP/medical-writer-needed.JPG Medical Marketing I’ve written for cardiologists and clinical psychologists as a freelance medical copywriter. Source: Declan Davey https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1617288399324-HLR1AQTG692D0J8AMMRT/giphy+%281%29.gif Medical Marketing https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591696312532-WQ751FQBVZRIYGNP6B6C/medical-marketing-service.JPG Medical Marketing Register for free on business directories for more web traffic and backlinks. Source: Yelp https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591780556353-Z3OTQ0NGZXV75GA7I2XB/marketing-for-physicians.JPG Medical Marketing Social media marketing for doctors should be educational and entertaining, as shown by Dr. Dave. Source: Dr. Dave’s 411 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591693711320-YOXLE324RE1ICQ95ISX9/medical-marketing-consultant.JPG Medical Marketing Medical copywriting SEO involves targeting popular search terms. Source: Google https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591632105221-SSFDF0TLY862RZJ82EHH/12-digital-medical-marketing-strategies.png Medical Marketing Quick summary of the 12 strategies we’ll cover in today’s article. Source: Declan Davey https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591779384489-I6JEW441F49IQXGHDH71/medical-marketing-for-doctors.png Medical Marketing A digital medical marketing plan that doesn’t target voice search will lose ground. Source: Declan Davey https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591695405372-HWDJCCWC5W8WE5S1WDD0/marketing-for-physicians.jpeg Medical Marketing Infographic on 8 ways to improve patient satisfaction. Source: Hatchmed https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591697621943-C3SVJ13QGQXYM9QHS5XS/marketing-medical-practice-strategies.JPG Medical Marketing 54% of consumers want to watch videos from brands they follow — more than any other type of content. Source: HubSpot https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591695058336-FBTJ1F3B8PWISAQKZMMU/medical-marketing-companies.JPG Medical Marketing More than 63% of marketers invest time in SEO (search engine optimization). Source: HubSpot https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591696676848-ICIIBBTVIER9XYP2Q4QR/healthcare-email-marketing.JPG Medical Marketing Healthcare email marketing can get creative with a personal touch. Source: Parsley Health https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591695163051-QKN6Q7A5018TZTI74OTB/freelance-medical-copywriter.jpg Medical Marketing Average word count for pages ranking in the top 10 of Google. Source: Sweor https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591698273556-3WOOVCTG4TZJXSFH7AFU/medical-writer-for-hire.png Medical Marketing Blogs can easily be turned into e-books to provide more content to your patients. Source: Declan Davey https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1603354788754-BW6E53C7ALD8N7AWBN7Q/medical-copywriter-review.png Medical Marketing https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1603354896504-BGJDO3L6GKK5YKV8YDUP/declan-davey-review.png Medical Marketing https://www.declandavey.com/natural-health-copywriter daily 0.75 2022-08-02 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601128251189-SJ33IR5UU3AMT0NI6P6K/declan-davey-copywriter-review.JPG Natural Health Copywriter for CAM & Holistic Healing Brands Review from Aaron Surtees, senior hypnotherapist and director at City Hypnosis. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601122647238-7KI8Q6L7S2JQIXQTBFS1/natural-health-writer-aroma-energy.JPG Natural Health Copywriter for CAM & Holistic Healing Brands Aroma Energy is one of the UK’s most popular essential oil companies, with almost 150,000 eBay reviews. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601119215044-PFB8RPFWVV1CM6TH7UX3/natural-health-copywriter-declan-davey.JPG Natural Health Copywriter for CAM & Holistic Healing Brands Yep, that’s me… probably drafting natural health copy when a camera rudely interrupted me! https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601122858971-9E35IW7Q85FPSM1L52A0/mindfulness-life-happens.JPG Natural Health Copywriter for CAM & Holistic Healing Brands Life Happens Mindfulness is run by Dr. Cheryl Rezek (Consultant Clinical Psychologist) chartered with the BPS. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601129602858-KS3V7X7Q02G38333GEV0/SEO-copywriter-health.JPG Natural Health Copywriter for CAM & Holistic Healing Brands External links should be included when making health claims. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601130644580-U4PZ31Q2ML4B2IQBEL7A/email-copywriter-health.JPG Natural Health Copywriter for CAM & Holistic Healing Brands Visual appeal: A natural color scheme was used to combine well with the essential oils. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601129489325-Z96LM9NK59N90UP0NT44/alternative-medicine-copywriting.JPG Natural Health Copywriter for CAM & Holistic Healing Brands SEO keyword is featured in the H1 heading, as well as the anchor text, meta description, and first 100 words. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601129702972-P4RKBNH0Y1L8U7KJOV70/seo-copywriting-2020.JPG Natural Health Copywriter for CAM & Holistic Healing Brands User-friendly formatting is vital to retain readers’ attention. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601133319945-JS7OYSL4X95ZK1K15905/lead-magnet-services-declan-davey.JPG Natural Health Copywriter for CAM & Holistic Healing Brands Lead magnet copywriting and design for Dr. Cheryl Rezek at Life Happens Mindfulness. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601122424481-9T1G0CYW73NZIJ42G5EQ/complementary-and-alternative-medicine-city-hypnosis.JPG Natural Health Copywriter for CAM & Holistic Healing Brands City Hypnosis has been featured on the BBC, Channel 4, Cosmopolitan, and Business Insider. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1601130593935-GUW09WPUG6QJE59NAHPP/natural-health-email-copywriter.JPG Natural Health Copywriter for CAM & Holistic Healing Brands Testimonials: To provide social proof and build a sense of trust with email subscribers. https://www.declandavey.com/medical-copywriter daily 0.75 2022-08-05 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1611517575444-3AHMHY0ECMYWPA57BGCT/uk-medical-copywriting.jpg Medical Copywriting for Healthcare Businesses https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1611517158073-6LMWOJT4C0958Y2QH4L4/medical-copywriter.jpg Medical Copywriting for Healthcare Businesses https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1611517862781-KTUKKFA4DBDE6TCHN34X/image-asset.jpeg Medical Copywriting for Healthcare Businesses https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1611518002400-SYZ7AKKXVSFAPRTIV96B/medical-writer.jpg Medical Copywriting for Healthcare Businesses https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1611517411206-234RSFJR52SWA0VRI1ZF/medical-copywriter-for-hire.jpg Medical Copywriting for Healthcare Businesses https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1611517757625-0IQFLKRDJN4NCDGLUJC3/medical-copywriting-examples.jpg Medical Copywriting for Healthcare Businesses https://www.declandavey.com/health-writers daily 0.75 2022-08-02 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1612616637894-UR9S5FSYYA1L8J06G9Y7/confusing-sales-page.gif Health Writer 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https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/22f091de-ef02-4734-a705-0e9a01f4ff4b/writehealth-logo.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/572c9312-e058-4cbb-a4b3-ff0b9b364e2a/1384014.png https://www.declandavey.com/founder-led-funnels daily 0.75 2025-03-31 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/ee35a75c-79d1-47c7-8f2f-bc7437bf6d00/banner.png https://www.declandavey.com/my-clients daily 0.75 2025-06-15 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/48cac0dc-7cf5-42d7-9126-13642f010229/Screenshot_2023-06-10_at_20.16.52-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/2f3f194b-9726-4b30-b5db-aac3b5198969/Screenshot_2023-06-10_at_17.06.57-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/0502af8e-4b97-4d38-abf6-f4924de0289e/Screenshot_2023-06-10_at_20.31.44-removebg-preview.png 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https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/2a442696-186b-4c51-ad68-c01e795d9aac/Screenshot_2023-06-10_at_20.26.17-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/87fc8b5c-fcb4-405d-93c9-06133788dbc1/Screenshot_2023-06-10_at_20.36.05-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/572c9312-e058-4cbb-a4b3-ff0b9b364e2a/1384014.png https://www.declandavey.com/fractional-director-of-copy-and-content-ai daily 0.75 2025-08-06 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/2f3f194b-9726-4b30-b5db-aac3b5198969/Screenshot_2023-06-10_at_17.06.57-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/2a442696-186b-4c51-ad68-c01e795d9aac/Screenshot_2023-06-10_at_20.26.17-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/2e999acc-5492-4e42-92ed-3ff55aab7680/Screenshot_2023-06-10_at_20.28.34-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/87fc8b5c-fcb4-405d-93c9-06133788dbc1/Screenshot_2023-06-10_at_20.36.05-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/7b4b3f69-8a47-43b4-ae59-f4282bb88b81/Screenshot_2023-06-10_at_20.37.33-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/4ed1895a-29a7-4cae-bde8-a671b9ae56c7/Screenshot_2023-06-10_at_20.17.30-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/0502af8e-4b97-4d38-abf6-f4924de0289e/Screenshot_2023-06-10_at_20.31.44-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/688646eb-5b7f-4192-8780-cc0f72ece1ac/Screenshot_2023-06-10_at_20.34.01-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/d58373e9-73e0-43dd-9043-46be40a209ea/ryan-carey.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/48cac0dc-7cf5-42d7-9126-13642f010229/Screenshot_2023-06-10_at_20.16.52-removebg-preview.png https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/4758d807-a44e-4968-babb-d3dee4c40b07/Screenshot_2023-06-10_at_20.17.12-removebg-preview.png https://www.declandavey.com/work daily 0.75 2025-12-29 https://www.declandavey.com/work/health-blog-writing monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591871075905-AMXSQ3XZRZ2I3VNZ1CIJ/copywriting-for-blogs.JPG Work - Health Blog Writer Health writing for a digital health brand… ‘‘3 Very Human Reasons Why Digital Healthcare Can Help Treat Anxiety & Depression’’ authored by Declan Davey. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591871782811-86OFIGFBGXQA0KJ9R7DZ/blog-copywriter.JPG Work - Health Blog Writer Grab attention early on… The opening line “better technology doesn’t always mean better mental health” builds curiosity. A relevant study from an established health society (Royal Society for Public Health UK) is included to back up my argument. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591871807544-4HCR3809JPQU12Y1VMVA/mental-health-blogger.JPG Work - Health Blog Writer Data points & evidence… Context is key when writing articles for the health sector. I chose to reference data points on digital health market size and forecasts for growth in the next few years. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1591872119738-JY19VZCS1OQFM9MAQHHM/mental-health-writer.JPG Work - Health Blog Writer Sum up the article with a short & sweet conclusion... This appeals to the “skimmers” who don’t read entire articles, but prefer to scroll through sub-headings and read short summaries. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1595266507921-CIUDTL0GLBP50LYDPT1K/health-science-writer.JPG Work - Health Blog Writer Call-to-action at the end… I don’t just write for the sake of it. I always consider how the content can be used to drive more sales, enquiries, and subscriptions to your product/service (in a non-spammy way!) ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1595265037044-PAIAM1G3OB5OBW31GIIE/health-copywriter-declan-davey.JPG Work - Health Blog Writer Health writing for a functional medicine brand… ‘‘Natural treatments and strategies to calm an overactive nervous system’’ written by Declan Davey. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1595266353732-BJKF28LNE5D8VDWEJ5GF/freelance-health-writing.JPG Work - Health Blog Writer Bullet points to break up the text… I use a range of bullet points, bold, and italic text as a health writer to make the articles more readable for your audience. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1595267607831-QD1FI5RN6QV50XBOU6YN/health-writer-portfolio.JPG Work - Health Blog Writer Title: Keyword & word length… One of the main keywords to target here was “summer heat and the elderly,” which has a low SEO difficulty score. I make sure to include the keyword in the title, which is kept between the recommended length of 8 to 12 words. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1595267944077-79U5JC7PYM2ZTNYS95X2/freelance-writer-health.JPG Work - Health Blog Writer Images with visual appeal… Including images within articles is recommended practice as it is, but this is even more important for a senior audience, ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1595274912641-EYH1KDAGWLOSMKFWNYK2/health-writer-jobs.JPG Work - Health Blog Writer Paragraphs kept to 1-2 lines… My role as health copywriter is to take complex content and make it as simple as possible. Part of this involves committing to shorter paragraphs — I tend to use a 4 lines maximum rule. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1595276271301-G5UX1VSPYSMMNRVYZLW6/health-copywriter-freelance.JPG Work - Health Blog Writer Customer reviews on show… To display the popularity of the practice, so readers can trust their brand. Whenever there’s a chance to “show” value rather than “tell” I suggest we take this opportunity! ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1595275839708-TNXZ6010RWSNZSZNP2MB/health-writing-services.JPG Work - Health Blog Writer Outline in the introduction… To give the reader a clear idea of what the article is about. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1595275940123-G27DXV4B409Q9HS48GDZ/mental-health-writer.JPG Work - Health Blog Writer Use of quotes… I created a custom-made image with a headshot of the director and a key quote that relates to the article content. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1600498482009-LIKQRDVYZPEBP0ORYBKJ/health-writer-declan-davey.JPG Work - Health Blog Writer Prime the readers with the sub-topics… So that readers can skim through and read the sections that interest them the most, rather than them losing their attention and clicking away. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1600498283094-E4VFS6ELGQ1TG9CKATJN/health-writer-for-hire.JPG Work - Health Blog Writer Front-load the title with the main keyword… Start with the keyword “how to improve vision naturally” to let Google know exactly what the blog post is about. ⬇️ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1600498642503-CVYI976QEFIC1AL3JOLM/best-health-writer.JPG Work - Health Blog Writer Promote relevant products… To encourage sales and boost brand awareness. ⬇️ https://www.declandavey.com/work/copywriting-for-brochures monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584817447996-PK8PJNHTOFOD5ZARY4RN/copywriting-for-brochures.png Work - Copywriting for Brochures Brochure copywriting with the ‘‘AIDA’’ formula… Attention: ‘‘Busy people can’t relax? They can now…’’ Interest: Flavour options, list of uses, images of oils Desire: Benefits, e.g. ‘‘stress reliever, sleep aider’’ Action: ‘‘Buy 2 and save 10%’’ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584824255980-Y80JN3BTIT8QKO48AQJ6/brochure-copywriter.png Work - Copywriting for Brochures - Monthly Bundles Option One Looking for reliable health copywriting to help your business grow? Browse monthly bundles with tasks such as blog articles, email campaigns, and video scripts. Examples of when these bundles make sense: ‘‘I need creative copy/content on a regular basis.’’ ‘‘I want a steady stream of SEO-friendly articles.’’ ‘‘I’d like to make the most of my email list.’’ ‘‘I’m feeling a bit burnt out from so much multi-tasking.’’ Find out which package suits you. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584824312164-OUSRGQED25O6JMDJN9ID/copywriting-for-brochures.png Work - Copywriting for Brochures - À la carte (Full List of Services) Option Two Want to see if we work well on a one-off project first? Choose from the full list of services. Website copy, sales pages, and more are available. 100% satisfaction guarantee on the first draft. Examples of when a one-off project makes sense: ‘‘I usually have time to do the work myself.’’ ‘I don’t have the funds to bring in a writer long-term yet.’’ ‘‘I have a writer on board already, I just need extra help.’’ ‘‘I know what I want and I’d like to try this out on a trial.’’ Find out which project suits you. https://www.declandavey.com/work/copywriting-for-landing-page monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584910054445-QE23GOVVRSIF6MMTZ201/copywriting-for-a-landing-page.jpg Work - Copywriting for a Landing Page Elements of this landing page copy example… Bright, friendly color scheme Action-based copy, e.g. ‘‘say,’’ ‘‘thank’’ and ‘‘remember’’ Images appropriate for age range of readers Check-able boxes to gamify the exercises for kids https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584909698227-IE3D8W1Z9W0YLF6R0E9U/landing-page-copywriting.jpg Work - Copywriting for a Landing Page - À la carte (Full List of Services) Option Two Want to see if we work well on a one-off project first? Choose from the full list of services. Website copy, sales pages, and more are available. 100% satisfaction guarantee on the first draft. Examples of when a one-off project makes sense: ‘‘I usually have time to do the work myself.’’ ‘I don’t have the funds to bring in a writer long-term yet.’’ ‘‘I have a writer on board already, I just need extra help.’’ ‘‘I know what I want and I’d like to try this out on a trial.’’ Find out which project suits you. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584909669431-2OX1XCJ9295SFKHPMTLH/copywriting-for-landing-page.jpg Work - Copywriting for a Landing Page - Monthly Bundles Option One Looking for reliable health copywriting to help your business grow? Browse monthly bundles with tasks such as blog articles, email campaigns, and video scripts. Examples of when these bundles make sense: ‘‘I need creative copy/content on a regular basis.’’ ‘‘I want a steady stream of SEO-friendly articles.’’ ‘‘I’d like to make the most of my email list.’’ ‘‘I’m feeling a bit burnt out from so much multi-tasking.’’ Find out which package suits you. https://www.declandavey.com/work/copywriting-for-the-web monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584787789297-0DWWUXE7U48G6JPIJTEV/copywriting-for-the-web.JPG Work - Copywriting for the Web https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584876214543-PH4S49ZGRSSLXDKEZGHH/web-copywriter.JPG Work - Copywriting for the Web https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584788625313-U4YTFUQAHQCBYXLN0RW6/freelance-copywriter-services.png Work - Copywriting for the Web - À la carte (Full List of Services) Option Two Want to see if we work well on a one-off project first? Choose from the full list of services. Website copy, sales pages, and more are available. 100% satisfaction guarantee on the first draft. Examples of when a one-off project makes sense: ‘‘I usually have time to do the work myself.’’ ‘I don’t have the funds to bring in a writer long-term yet.’’ ‘‘I have a writer on board already, I just need extra help.’’ ‘‘I know what I want and I’d like to try this out on a trial.’’ Find out which project suits you. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584788585894-D93PR9M2RQ3ZY04FE6MD/copywriting-for-the-web.jpg Work - Copywriting for the Web - Monthly Bundles Option One Looking for reliable health copywriting to help your business grow? Browse monthly bundles with tasks such as blog articles, email campaigns, and video scripts. Examples of when these bundles make sense: ‘‘I need creative copy/content on a regular basis.’’ ‘‘I want a steady stream of SEO-friendly articles.’’ ‘‘I’d like to make the most of my email list.’’ ‘‘I’m feeling a bit burnt out from so much multi-tasking.’’ Find out which package suits you. https://www.declandavey.com/work/lead-magnet-creation monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584380182715-S4MM956CN2B3RAJM1126/lead-magnet-creation.png Work - Copywriting for Lead Magnet Creation Key elements for the lead magnet… Natural, appealing color scheme Scenarios with check-boxes to gamify Simple mindfulness suggestions that the reader can act on https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584788309227-EG2SRWO0NSXNJ51LONQX/lead-magnet-ideas.jpg Work - Copywriting for Lead Magnet Creation - Monthly Bundles Option One Looking for reliable health copywriting to help your business grow? Browse monthly bundles with tasks such as blog articles, email campaigns, and video scripts. Examples of when these bundles make sense: ‘‘I need creative copy/content on a regular basis.’’ ‘‘I want a steady stream of SEO-friendly articles.’’ ‘‘I’d like to make the most of my email list.’’ ‘‘I’m feeling a bit burnt out from so much multi-tasking.’’ Find out which package suits you. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584788334621-16O0VUG5F78NSIZ6V1R0/lead-magnet-creation.png Work - Copywriting for Lead Magnet Creation - À la carte (Full List of Services) Option Two Want to see if we work well on a one-off project first? Choose from the full list of services. Website copy, sales pages, and more are available. 100% satisfaction guarantee on the first draft. Examples of when a one-off project makes sense: ‘‘I usually have time to do the work myself.’’ ‘I don’t have the funds to bring in a writer long-term yet.’’ ‘‘I have a writer on board already, I just need extra help.’’ ‘‘I know what I want and I’d like to try this out on a trial.’’ Find out which project suits you. https://www.declandavey.com/work/copywriting-for-video-scripts monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584873978160-HKG8XCGDE1YKU9P7J656/copywriting-for-video-scripts.jpg Work - Copywriting for Video Scripts (YouTube Copywriting) Grabbing the viewer’s attention with video script copywriting… ‘‘very special guest for an exclusive, quick-fire interview.’’ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584874008714-XBLA6UDL7Q5TA4G0F397/video-script-copywriter.jpg Work - Copywriting for Video Scripts (YouTube Copywriting) Writing a video script to build viewer interest… Health benefits of walnuts are listed in the ‘‘interest’’ segment of the video script, along with data points. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1585329467282-7R7NOL8ZT2EVB9JMF0E7/how-to-write-a-video-script.JPG Work - Copywriting for Video Scripts (YouTube Copywriting) LinkedIn conversation about video script writing… As of April 2020, the view-to-like ratio for the video is around 18%, significantly higher than the YouTube experts’ benchmark of 4%. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584874700535-RXDMKY7Z3YJ9E6IMTZPS/youtube-copywriting.png Work - Copywriting for Video Scripts (YouTube Copywriting) - À la carte (Full List of Services) Option Two Want to see if we work well on a one-off project first? Choose from the full list of services. Website copy, sales pages, and more are available. 100% satisfaction guarantee on the first draft. Examples of when a one-off project makes sense: ‘‘I usually have time to do the work myself.’’ ‘I don’t have the funds to bring in a writer long-term yet.’’ ‘‘I have a writer on board already, I just need extra help.’’ ‘‘I know what I want and I’d like to try this out on a trial.’’ Find out which project suits you. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1584874263132-1G32E8COWEOI4HMGFECP/video-script-copywriter.png Work - Copywriting for Video Scripts (YouTube Copywriting) - Monthly Bundles Option One Looking for reliable health copywriting to help your business grow? Browse monthly bundles with tasks such as blog articles, email campaigns, and video scripts. Examples of when these bundles make sense: ‘‘I need creative copy/content on a regular basis.’’ ‘‘I want a steady stream of SEO-friendly articles.’’ ‘‘I’d like to make the most of my email list.’’ ‘‘I’m feeling a bit burnt out from so much multi-tasking.’’ Find out which package suits you. https://www.declandavey.com/work/copywriting-for-advertising monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1586085926909-7YF0XA73DT9B8HZGYDFE/copywriting-advertising-agency.png Work - Copywriting for Advertising Example of copywriting for advertising… One Minute Briefs partnered with ITV to support NHS England, by asking copywriters to create ad concepts to promote #socialdistancing during the coronavirus pandemic. The best concepts were reviewed by the show ITV Peston. Click the image above to be taken to the brief description. To see ITV Peston’s mention of my ad entry, scroll down to the image below. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1586086321879-58L24LMT5HFRR3D6TEY6/copywriting-techniques-advertising.png Work - Copywriting for Advertising Ad mentioned on social media… ITV Peston’s mention of my ad entry on Instagram for #socialdistancing. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1586980102435-R53P1E7DP9SOZGT15JGR/creative-advertising-portfolio.png Work - Copywriting for Advertising Health and wellness ad copywriting… Promoting #BrainFirst for the health supplement brand, Heights, that provide all-in-one vitamin and mineral blends to support brain performance. Click the image above to be taken to the brief page. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1586350007206-DYLM08VQ9GM27ISXO8ZB/adveritsing-copywriting-examples.jpg Work - Copywriting for Advertising Healthcare copywriting for social media… Read the brief page, which outlines the task to #SupportNursesAndMidwives for World Health Day, by clicking the image above. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1586086570120-B163VRPM7BDQP4EEDD9V/copywriting-for-adveritsing-and-marketing.png Work - Copywriting for Advertising Medical marketing idea… One Minute Briefs partnered with the United Nations to encourage people to spread kindness and united the world during the coronavirus pandemic. One Minute Briefs liked my ad concept and featured it on their Instagram page, as seen in the image below. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1586086806939-ELBN5O71GII4EJ183R9M/importance-of-copywriting-in-advertising.png Work - Copywriting for Advertising Ad copywriting for Instagram One Minute Briefs’ mention of my #KindnessContagion ad entry on Instagram. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1586084248565-0DILSMH8ZY0RBU3JMOX5/copywriting-in-adveritising.png Work - Copywriting for Advertising - Monthly Bundles Option One Looking for reliable health copywriting to help your business grow? Browse monthly bundles with tasks such as blog articles, email campaigns, and video scripts. Examples of when these bundles make sense: ‘‘I need creative copy/content on a regular basis.’’ ‘‘I want a steady stream of SEO-friendly articles.’’ ‘‘I’d like to make the most of my email list.’’ ‘‘I’m feeling a bit burnt out from so much multi-tasking.’’ Find out which package suits you. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1586089181028-WMI3XFRFIXIPB00EABD1/imageedit_4_4797339894.png Work - Copywriting for Advertising - À la carte (Full List of Services) Option Two Want to see if we work well on a one-off project first? Choose from the full list of services. Website copy, sales pages, and more are available. 100% satisfaction guarantee on the first draft. Examples of when a one-off project makes sense: ‘‘I usually have time to do the work myself.’’ ‘I don’t have the funds to bring in a writer long-term yet.’’ ‘‘I have a writer on board already, I just need extra help.’’ ‘‘I know what I want and I’d like to try this out on a trial.’’ Find out which project suits you. https://www.declandavey.com/work/direct-response-marketing-example monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590159636807-H2TFFO7GULZXS03Y48VP/what-is-direct-response-marketing.png Work - Copywriting for Direct Response Marketing Compared against the control… The original direct response prompt, that was generating 2-3 signups per day. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1590159250026-OB34S1GP8VISAJY6Q9IA/direct-response-marketing-examples.jpg Work - Copywriting for Direct Response Marketing Example of direct response copywriting… The ‘‘A/B/C’’ (Audience/Benefit/Curiosity) headline is applied for customer appeal… Audience: ‘‘Nobody likes pee that burns’’ (relevant to the target market — people with recurrent UTI’s) Benefit: ‘‘Exclusive discounts’’ Curiosity: ‘‘UTI prevention tips are in store when you sign up’’ https://www.declandavey.com/work/copywriting-for-email-marketing monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1592734516829-04IEGGY5S1RFZVWPTWDA/email-marketing-for-e-commerce.JPG Work - Copywriting for Email Marketing Email copy best practices… As freelance email copywriter for the Aroma Energy team, I advised that they include relevant reviews from their customers. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1592734485276-RWG64380ZYSPQREM6LQZ/email-copywriting-examples.JPG Work - Copywriting for Email Marketing Example of email copywriting… Imagery is encouraged by listing oils such as ‘‘rose and jasmine.’’ Value is demonstrated by showing the reader they’ll get ‘‘5 carefully chosen oils in 1 set.’’ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1592734579566-KIO1Y1VXOHK6Y89H8WT9/freelance-email-copywriter.JPG Work - Copywriting for Email Marketing Visual appeal… I made suggestions for clickable images within the email, which their team delivered on, combining their logo and oil bottles in a creative format. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1592734435182-EY8FZB3GV3X7QZHT9JN0/email-copywriter-services.JPG Work - Copywriting for Email Marketing Two subject lines were split-tested for this email… ‘‘essential oil sets = you get more for less’’ + ‘‘5 essential oils in 1… oh yeah!’’ https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1586430283576-R65J1U6YTSMV3CV0JXO9/copywriting-email-marketing.JPG Work - Copywriting for Email Marketing An example of copywriting for email marketing. Easy-read formatting is included, such as bullets, bold, and italic text. https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1586430321104-9RL8ANWL7KIC5FL6GW7F/email-copywriter.JPG Work - Copywriting for Email Marketing Email copywriter services, following the ‘‘AIDA’’ formula: Attention: Personalized headline that builds curiosity Interest: Stating the eBook title & the importance of becoming an expert seller Desire: ‘‘Access insider knowledge and exclusive content’’ Action: ‘‘Sign up for a free trial of…’’ Emphasized by the pointing hands and underlined text https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1588088110559-AIUM90BJ9SZTIA24U8EX/email-marketing-copy-exampes.png Work - Copywriting for Email Marketing https://images.squarespace-cdn.com/content/v1/5e64f91396f43f400a86fa0b/1588088180810-CJQOQIFSTDM201QJ0N5M/b2b-email-copywriter.png Work - Copywriting for Email Marketing