CLIENTS TO DATE INCLUDE:

Hi, I’m Declan Davey…

Once a psychological therapist, now a health-sector copywriter and email list manager.

I’m known for helping health-sector brands — both small and large — maximize the return on their email list.

Some brands hire me to write email promos and newsletters. They have the list management piece under control.

Whereas other brands need help with more hands-on email list management. I enjoy and am comfortable with both (depending on availability).

Am I an expert at every email platform? No. But I find a lot of similarities spill over from one platform to another.

For bigger brands, a full-scale email marketing operation often needs a list manager along with other professionals (copywriter, designer, etc) contributing either in-house or freelance.

But with the right setup, it generally works out pretty great.

Besides, email remains the BEST return-on-investment marketing channel with an average of $36 earned for every $1 spent.

So where do most brands go wrong?

4 common email mistakes I see (and suggest we focus on when working together):

❌ Going AWOL:

A surprising number of brands lose revenue simply from sending too few emails. This is often because either a) they worry they will annoy their subscribers or b) they haven’t got enough time or ideas to pump out new email angles.

A weekly send is always better than monthly. Daily is almost always better than 2-3 times weekly. Even twice daily is sometimes better than daily (to different segments).

❌ Too branded:

It’s become trendy to send image-heavy, templatized emails. They look pretty. But they often don’t convert as well.

Almost every time, I see “ugly” text-based emails with engaging copy outperform the design-heavy emails. I recommend testing, like with everything. But the 80/20 rule often applies to email marketing too.

❌ Lack of segmentation:

Email “blasts” may have their place now and then. But long-term list health is vital to make sure your email deliverability doesn’t tank and end up in spam.

Smart segmentation is what you want, using interest-based and engagement-based filters to send relevant emails to different segments of subscribers.

❌ Failing to repurpose:

Email shouldn’t exist in isolation. I’ve helped brands turn their best email campaigns into blog and social content (and vice versa) for multiple benefits.

In my experience, a high-clicking email that directs subscribers to a longer content-led sales page or kickass PDP is usually the golden ticket.

TESTIMONIALS

Jill Simonds - COO, Paleohacks

Paleohacks is an Inc 5000 health and nutrition media company funneling into a group of brands that sell supplements, cookbooks, food products, and cookware.

Rohan Pardasani - CEO, Avaana

Avaana is Australia’s dedicated wellbeing marketplace, offering a range of allied health and natural therapies.

Rating: ⭐⭐⭐⭐⭐

“Probably the best health and wellbeing copywriter out there.

He's been instrumental in helping us create a brand from the ground up. Works well by himself or as part of a larger team. Couldn't be happier with everything Declan has brought to the table.”

Jay Dick - Creative Director, Nutravita

Nutravita is a multi-7-figure UK supplement brand, ranking #1 on Amazon UK in several vitamin and supplement categories.

Rating: ⭐⭐⭐⭐⭐

“Declan has been instrumental in the strategy and plan for our content needs. He took an initial brief, understood requirements, and has been very self-sufficient since we engaged with each other. I cannot recommend Declan and his copywriting skills enough.”

Daniela Manderino - Co-Founder, LyfeFuel

LyfeFuel is an all-in-one nutritional solution with plant-based whole food meals from nature, not chemicals.

Rating: ⭐⭐⭐⭐⭐

“I highly recommend Declan’s services, he not only understands the world of health and nutrition really well but also delivers outstanding copywriting services.

He is very detailed oriented and skilled. Looking forward to working with him again!”

Dean Shaw - Co-Founder, Aroma Energy

Aroma Energy is a UK market leader in the aromatherapy and essential oils space.

Rating: ⭐⭐⭐⭐⭐

“First class copywriter. Declan has really taken our email marketing to the next level. Highly recommend!”

Valerie Henderson - VP of Comms, Carewell

Carewell is a market leader in home health products.

Rating: ⭐⭐⭐⭐⭐

“Declan is an amazingly thorough researcher and intuitive writer.

His gentle, engaging tone and the consistently high quality of his pieces have impressed me from our first point of engagement, and we look forward to working with him for the foreseeable future!”

What do you get when you work with someone who has experience:

✅ Writing email copy for campaigns and newsletters for millions of subscribers

✅ Managing multiple 7-figure email lists

✅ Directing the strategy for both email and SMS content calendars

✅ Monitoring deliverability and email list hygiene

✅ Leading continual A/B testing to achieve revenue goals

✅ Assessing campaign performance with data such as click-through rates, open rates, and PPM

It’s simple…

Peace of mind and a healthy, wealthy email list 😃

Keen to explore how we could work together?