Health Copywriting Q&A:

20 FAQs Answered!

Last updated: 5th March 2024

Scroll down to get answers to some of the most common questions about health copywriting…

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But first, my guess is you wouldn’t say no to ranking your website content on page one of Google, right?

If that’s the case, check out the Write Minds interview near the bottom of this page — you’ll discover how I hit the top of page one within 6 months using SEO.

1. Will investing in a copywriter be worth my time/money?

Rather than just saying “yes, of course!” it’s better to show the value of copywriters with a few key marketing stats. Let’s take a look:

Content marketing is used by 91% of B2B brands and 78% of B2C brands. Two-thirds of businesses hire outside help to produce their content (AWAI 2024 Guide).

So what?

• Copywriters save you a HEAP of time when it comes to creating content. And let’s face it — content marketing is an essential part of brand growth.

• A health copywriter focuses on content that will engage your audience and guides them into your sales funnel.

97% of search engine users look online to find a local service (WebFX), and 70-80% of users ignore paid ads to click on organic results (MarTech).

So what?

• Copywriters optimize your blogs with tools like Google Keyword Planner to bring in a steady stream of organic traffic.

• A health copywriter will help you scale long-term and stop you from being reliant on $$$ ad spend.

  
  

Including videos on landing pages increase conversions by 86% (Wordstream). 

So what?

• Copywriters write attention-worthy video scripts that you can use for YouTube and other social media channels.

• A health copywriter will help you balance health education and entertainment with your videos.

53% of marketers rate blogging as their number one marketing priority (HubSpot)

So what?

• Copywriters lurve to blog with style and substance to increase your reader count, opt-ins, and social shares.

• A health copywriter will suggest both on-page and and off-page SEO strategies to get you ranking on Google for target search terms.

Honestly, I could go on.

But, ya know… statistics overload isn’t fun!

2. What makes you different as a health copywriter? 

I consider a few of my unique advantages to be:

• 5+ years’ experience working for health services

• BSc in Psychology

• Self-published a novel

• Personal experience living with a chronic illness

If you’re a health business owner, you’ll want to hire a copywriting team with members who have had real-life experience in the health industry.

I’ve worked for several NHS clinics in London (UK), as well as charities and care homes. 

The combination of experience I’ve had with different health services is hugely valuable when it comes to copywriting. 

Simply put, I’ve been there as a healthcare practitioner and as a patient.

This gives me a much better idea of what customers in the health market are really looking for.

3. What kind of health professionals have you worked with?

Here’s a quick summary of the kind of health professionals I’ve worked with over the years, prior to my transition into copywriting:

• Doctors (at Islington Services for Aging & Mental Health)

• Psychologists (at Royal London Hospital)

• Physiotherapists (at Camden Neurology & Stroke Service)

• Nutritionists (at Central & North West London NHS Foundation Trust)

• Care Home Managers (at Watford Mencap)

• Nurses (at Islington Dementia Navigator Service)

• Consultants (at Life Happens Mindfulness)

• Researchers (at Brunel University London)

4. How did you become a health copywriter?

I was told that the best career choice ticks 4 boxes:

• What you’re good at

• What you’re passionate about

• What you can be paid for

• What the world needs

After having to change career paths due to the effects of Lyme disease, it was time for a new journey.

I knew I had a talent for writing and was keen to support health brands that serve people in need, so it made a lot of sense.

I could be paid for my work, as copywriting is essential for health brands to make sure their digital content is hitting the mark.

After all, no audience engagement = no sales

… and a giant missed opportunity.

To top it off, the world desperately NEEDS ambitious, thriving health businesses.

More people than ever are living with chronic diseases and conditions.

Sufferers often have a range of painful and distressing symptoms that need to be addressed with forward-thinking health products and services,

5. How much does copywriting cost?

The best two places to see a breakdown of my team’s project fees are on the monthly packages page here…

… and a full list of one-off services here.

If there’s a project that you’d like completed but can’t find on the service pages, email me at:

declanwritescopy@gmail.com.

I’ll let you know if we can help. Otherwise, I’ll try to point you in the direction of another writer who can.

6. Do you offer a guarantee?

Yes.

For our first project, there is a 100% money-back guarantee if you’re not satisfied with the copy/content provided in the first draft. 

Of course, first drafts are rarely perfect (hence the word ‘‘draft’’) but you’ll get a good sense of the quality of writing.

At this point, you can decide whether you wish for us to carry on with the edit round and I’ll deliver the finished product (please note — refunds aren’t available after this).

7. What’s the work process like?

Smooth and stress-minimal!

Here’s a summary of what the typical steps could look like for a project:

1. Discovery call – to talk business goals and project scope

If you’re not exactly sure what you need just yet, we’ll arrange a free 15-minute consult to talk strategy and decide on what’s going to be most beneficial for your business.

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2. Plan – to confirm the work and the expected timeline

I send you the project plan with start and end time estimates, as well as a clear breakdown of the fees, with no sneaky ’’added extras’’ that you didn’t ask for.

You give the plan the “green light” and supply a 50% deposit.

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3. Research — to make sure no details get missed

We’re into the nitty-gritty phase of the project, which is the longest (and most fun!) part.

You might get a little tired of all the questions I’ll ask to make sure we’re heading in the right direction, but that’s okay — it’ll be worth it in the long-term.

Depending on the type of project, steps may include:

• Questionnaire: To get clarity on your audience demographics, brand values, biggest competitors, and top marketing priorities.

• Market analysis: To see where your competitors may be winning (because we don’t want that!) and look for areas where we can get an advantage.

• Niche research: To look for current trends in the health market, so we know what to capitalize on and what to avoid.

• Client survey: To hear first-hand feedback from the people you serve — what they like about the customer experience and what they think could be further improved.

• Thematic analysis: To assess the customer feedback (e.g. surveys, reviews) and search for patterns to take action on.

• Tone-of-voice guide: To give a clear idea of what’s going to be the right type of messaging for your audience.

• Profiling: To expand on who your ’’dream’’ customer would be, and their pain points and objections, so we know how to meet their needs.

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4. Drafts — to write, polish, and perfect the copy

Let’s goooo.

I send the first draft for you to look over.

You’ll give your feedback (the more honest/critical, the better!) within 7 days. 

Once the remaining 50% project fee is paid, I take your edit suggestions and shine up the copy until we can hear it sizzle.

1-2 edit rounds are included, depending on the project.

If you’re working with a designer, I can talk with them to discuss text and image formatting to make sure the visual elements aren’t neglected. 

Although I’m not a pro designer by trade, I do have experience in this area…

I ran an Amazon business that involved day-to-day use of Canva — a design software.

So, if you need something like an infographic or lead magnet designed, I may be able to help with that too.

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5. Project complete! — to celebrate a job well done

Any loose ends are nicely tied up and you walk away happy, knowing you’ve made a real difference to the marketing power of your health business.

8. How quickly do you respond during projects?

I commit to a 24-hour turnaround time (Mon-Fri).

Again, this is common practice for freelance copywriters.

If we’re hanging out in our inbox all day responding to mail, we’re not going to get much writing done!

As I’m sure you’ll understand, a copywriter is typically working on multiple client projects at one time, so replying within 24 hours is a reasonable trade-off.

9. When do I need to pay?

Simple! 

For one-off projects, 50% is paid upfront, and the other 50% is either paid after the first draft is submitted or after project completion.

This is standard protocol for freelance copywriters.

When it comes to monthly retainers, 50% is paid upfront, and the other 50% is paid within 7 days of the month’s end.

10. When will I receive the finished product?

The honest answer is, it will depend on a couple of factors:

• Type of project

  For example, an email is less time-consuming than a 3000-word article, and a social media post is less time-consuming than a long sales letter.

  You catch my drift.

  Drop me a message outlining what you’d like and I’ll give you a time estimate.

• Your input

  Copywriting isn’t all about writing — far from it. There’s a fair amount of research involved too.

  If you’re able to promptly send over important data such as customer feedback, site traffic, and email open rates, this will speed up the process.

To make it as easy as possible for both of us, we’ll set a date for the first draft submission once we’ve had our 15-minute strategy call.

The project spec will be clarified in advance, so we both know what to expect.

11. Will we make a good team?

I’d say so!

Whenever I’ve asked friends and family what words come to mind when they think of me, aside from “stubborn” (thanks!) I tend to hear: 

• ’’Creative’’

• ’’Organized’’

• ’’Determined’’ 

It turns out, all of the above are useful qualities to have as a health copywriter (and life in general, right?) 

As long as you’re not someone who micro-manages every detail, is willing to allow me some creative room (otherwise, why hire me?) and is prompt with giving feedback, we’re all good!

Oh, and I also like to laugh at bad jokes now and then…

What type of dinosaur is a writer’s best friend?

A thesaurus.

Oh dear, I think I’ll stick to copywriting…

12. Can a health copywriter help with SEO?

Yes.

As a health copywriter, I’m trained on how to perfect written content that makes the search engines smile. Oh, that was a bit cringy, wasn’t it?

Anyway, I’m used to working with SEO tools such as Google Keyword Planner and Ubersuggest.

If you’re trying to rank your web pages for certain keywords, I’ll give suggestions on how to include them (in a non-awkward way) in your title, URL, heading, meta description, alt text, and the content itself.

13. How will we share files and project milestones?

Google Docs is the most popular file-sharing software, so this is what I use.

We’ll be able to customize access permissions (limited to just us, or we can give access to your team). 

For video calls, my preference is Zoom. It’s an all-around better user experience than Skype. 

Although I appreciate being invited to Slack groups within teams, it can also be distracting, so I tend to stay clear unless there’s an urgent need.

14. I need a writer but your monthly options don’t fit my needs. Can you customize?

Yes, this can be arranged (within reason).

Please find a full list of services, along with the fee estimations, here.

Depending on the project, discounts can be offered for services bought in bulk (e.g. a package of five blog posts).

Please email declanwritescopy@gmail.com to discuss your preferences in more detail.

15. What if we have to stop working together?

Nothing to feel awkward about!

If either of us has to move on for any reason, a polite email or call is all that’s needed.

And if money is owed for work already completed, this will be compensated for.

After this, we’ll say ’’ciao’’ for now and call it a wrap. Simples!

16. Can you write in American and British English?

Yes. I’m from the UK, but you’ll notice my site is in American English, as this is more widely used around the world.

I’ve completed plenty of health copywriting assignments in both British English and American English.

Just let me know what you need.

17. Are you experienced?

Despite the baby face (blessing or curse, I’m not sure…) I’d say I’m pretty darn experienced.

Now, do I have a 40-year-long career?

Nope. But what I do have is a super-relevant resume, having worked in a wide variety of healthcare roles.

I’ve also published a book, graduated with a BSc in Psychology, and had experience running my own digital business. 

All of this makes for a ton of useful skills you could access… well, right now!

18. Do you ever raise your rates?

Rates increasing as time goes on is only natural in the freelance writing world.

More experience and more demand = higher rates. It makes sense. 

Rest assured, if there’s a rise in my rates, you’ll be notified so we can talk about our options.

19. Is there a difference between a health / medical / wellness copywriter?

To be honest, not really!

The terms seem to be used interchangeably.

Copywriters in the health sector sift through research and blend this with creativity.

The science gets paired with attractive, engaging concepts so that you can stand out in the market. 

20. How will I benefit from hiring a health copywriter?

If you’re a health practitioner or business owner who plans to brand-build, chances are you could use the help of a copywriter. 

But what are the three key benefits of working with a health copywriter?

Time: All the research and writing that’s needed to level-up your marketing takes a LOT of time. Copywriter to the rescue!

Money: An upfront investment makes sense when you know what your average customer lifetime value is. Copywriter to the rescue!

Stress: Juggling blogs, emails, and social media often lead to burnout. Copywriter to the rescue!

Besides, it’s nice to have a contact that you can refer back to for any ongoing work — particularly if you plan to launch a new product that needs promoting.

Here are just a few examples of health practitioners and business owners I’ve worked with:

• A doctor who wanted to scale and monetize his YouTube channel educating people about heart health

• A psychologist who wanted to create a lead magnet for her website and share it at an upcoming mindfulness event

• A natural health brand that wanted to get creative with its promotional material and stand out from the crowd

How Declan Davey Became The #1 Search Result For His Copywriting Niche

Can’t find what you’re looking for in the list of FAQs above?

Email declanwritescopy@gmail.com or fill out the form below and I’ll be in touch!