Health Copywriting Q&A:

20 FAQs Answered!

Last updated: 15th June, 2025

Scroll down to get answers to some of the most common questions about health copywriting…

1. Will investing in a copywriter be worth my time/money?

Rather than blurting out “yes, of course!” it’s better to show the value of copywriters with a few key marketing stats. Let’s take a look:

Content marketing is used by 91% of B2B brands and 78% of B2C brands. Two-thirds of businesses hire outside help to produce their copy/content (AWAI 2024 Guide).

So what?

• We can save you a heap of time when it comes to marketing. And let’s face it — this is an essential part of business growth.

• A health copywriter helps you to better engage your audience and guides them through your sales funnel. In 2025, I vote using human copywriters + AI (not one or the other).

97% of search engine users look online to find a local service (WebFX), and 70-80% of users ignore paid ads to click on organic results (MarTech).

So what?

• Copywriters can improve your website content with tools like Google Keyword Planner to bring in a steady stream of organic traffic.

• A health copywriter can also help you scale long-term and prevent you being too reliant on expensive ads.
  

Including videos on landing pages increase conversions by 86% (Wordstream). 

So what?

• Copywriters write attention-grabbing video scripts that you can use for YouTube and other social media channels.

• A health copywriter can help you balance health education and entertainment with your video content.

Honestly, I could go on.

But, ya know… statistics overload isn’t fun!

2. What makes you different as a health copywriter? 

A few of my unique qualities/areas of experience are:

• Written for a mix of sectors e.g. fitness, mental health, nutrition, senior care

• Bachelor’s in Psychology, was then accepted on to a doctorate program

• 5+ years of experience working as a healthcare practitioner

• Personal experience living with a chronic illness

• Self-published a novel

If you’re a health business owner, you’ll want to hire a copywriting team with members who have had real-life experience in the health industry.

I’ve worked for several NHS clinics in London (UK), as well as charities and care homes. 

The combination of experience I’ve had with different health services is hugely valuable when it comes to copywriting. 

Simply put, I’ve been there as a healthcare practitioner and as a patient.

This gives me a much better idea of what customers in the health market are really looking for.

3. What kind of health professionals have you worked with?

Here’s a quick summary of the kind of health professionals I’ve worked with over the years, prior to my transition into copywriting:

• Doctors (at Islington Services for Aging & Mental Health)

• Psychologists (at Royal London Hospital)

• Physiotherapists (at Camden Neurology & Stroke Service)

• Nutritionists (at Central & North West London NHS Foundation Trust)

• Care Home Managers (at Watford Mencap)

• Nurses (at Islington Dementia Navigator Service)

• Consultants (at Life Happens Mindfulness)

• Researchers (at Brunel University London)

4. How did you become a health copywriter?

I was told that the best career choice ticks 4 boxes:

• What you’re good at

• What you’re passionate about

• What you can be paid for

• What the world needs

After having to change career paths due to the effects of Lyme disease, it was time for a new journey.

I knew I had a natural talent for writing and was keen to support health brands that serve people in need, so it made a lot of sense.

I could be paid for my work, as copywriting is essential for health brands to make sure their digital content is hitting the mark.

After all, no audience engagement = no sales

To top it off, the world desperately needs more ambitious, thriving health businesses.

More people than ever are living with chronic diseases and conditions.

Sufferers often have a range of painful and distressing symptoms that need to be addressed with forward-thinking health products and services.

5. How much does copywriting cost?

Totally depends on the writer’s experience and location.

I’ve had different setups with payments based on hourly rates, a number of deliverables per week/month, and per-word arrangements.

Let me know your preferred approach and I can send over an estimated fee.

6. Do you offer a guarantee?

Yes.

For our first task, there is a 100% money-back guarantee if you’re not satisfied with the copy/content provided in the first draft.

7. What’s the work process like?

Smooth and stress-minimal!

Here’s a summary of what the typical steps could look like for a project:

1. Discovery call – to discuss your business goals and needs

2. Plan – to confirm the tasks/rpkect and the expected timeline

3. Research — to gather relevant info and make sure no details are missed

4. Writing — write and edit the copy until it is ready for publication

5. Project complete! — we celebrate a job well done

8. How quickly do you respond during projects?

I commit to a 24-hour turnaround time (Mon-Fri).

Again, this is common practice for freelance copywriters.

If we’re hanging out in our inbox all day responding to mail, we’re not going to get much writing done!

As I’m sure you’ll understand, a copywriter is typically working on multiple client projects at one time, so replying within 24 hours is a reasonable trade-off.

If we have a long-term contract arrangement and I’m on your Slack/Teams, expect replies within the hour during work hours.

9. When do I need to pay?

For one-off projects, 50% is paid upfront, and the other 50% is either paid after project completion.

This is a standard protocol for freelance copywriters.

When it comes to monthly retainers, I usually suggest 50% is paid during the middle of the month, and the other 50% is paid at the end of the month.

10. When will I receive the finished product?

The honest answer is, it depends on a couple of factors:

• Type of project

  For example, an email is less time-consuming than a 3000-word article, and a social media post is less time-consuming than a long sales letter.

  You catch my drift.

  Drop me a message outlining what you’d like and I’ll give you a time estimate.

• Your input

  Copywriting isn’t all about writing — far from it. There’s a fair amount of psychology and research involved too.

  If you’re able to promptly send over relevant data such as customer feedback, site traffic, etc, this will speed up the process.

To make it as easy as possible for both of us, we’ll set a date for the first draft submission.

The project spec will be clarified in advance, so we both know what to expect.

11. Will we make a good team?

Who knows! But I’d like to think so.

Whenever I’ve asked friends and family what words come to mind when they think of me, aside from “stubborn” (thanks) I tend to hear: 

• ’’Creative’’

• ’’Organized’’

• ’’Determined’’ 

It turns out, all of the above are useful qualities to have as a health copywriter (and life in general, I suppose?) 

As long as you’re not someone who micro-manages every detail, is willing to allow me some creative room (otherwise, why hire me?) and is prompt with giving feedback, we’re all good!

Oh, and I also like to laugh at bad jokes now and then…

What type of dinosaur is a writer’s best friend?

A thesaurus.

Oh dear, I think I’ll stick to copywriting…

12. Can a health copywriter help with SEO?

Yes, often they can, though this depends on their experience and interests.

As a health copywriter, I’m experienced with writing content in a way that encourages search engines to rank the pages well.

I’m used to working with SEO tools such as Google Keyword Planner and Ubersuggest.

If you’re trying to rank your web pages for certain keywords, I’ll give suggestions on how to include them in your title, URL, heading, meta description, alt text, and the content itself.

13. How will we share files and project milestones?

I use Google Drive, Zoom, and Trello for my own business.

But we can also communicate with whatever software your business uses.

Feel free to invite me to Slack, Teams, Asana (etc) if you like.

14. I need a copywriter but your monthly options don’t fit my needs.

I’m sure there’s a way we can work together (depending on my current availability).

Please email copywriter@declandavey.com to let me know your preferences in more detail.

15. What if we have to stop working together?

All good.

If we’re working in a freelance capacity, if either of us has to move on for any reason, a polite email or call is all that’s needed.

After this, we’ll say ’’ciao’’ for now and call it a wrap. Simples!

If it’s a contract, the next steps will depend on what’s in the contract with regards to notice and compensation.

Testimonials or referrals are always welcome.

16. Can you write in American and British English?

Yes. I’m from London UK. But I’ve completed plenty of health copywriting assignments in both British English and American English.

Just let me know what you need.

17. Are you experienced?

Despite the baby face (blessing or curse? I’m not sure…) I’d say I’m pretty darn experienced at this point.

Do I have a 40-year-long career?

Nope. I’m in my mid 30s. But I do have a rather spicy resume, having been fortunate to work in a wide variety of healthcare and marketing roles.

I’ve also ran an Amazon business, was accepted on to a Clinical Psychology doctorate, and self-published a book. So yeah, I guess I like doing different stuff.

18. Do you ever raise your rates?

Yes. Rates increase as experience increases. This is natural.

More experience and more demand = higher rates. It makes sense. 

Rest assured, if there’s a rise in my rates, you’ll be notified so we can talk about our options.

19. Is there a difference between a health, medical, and wellness copywriter?

Yes and no.

Medical copywriters tend to have to work within stricter guidelines and regulations, which is understandable. Whereas a wellness brand is often more personality-driven.

But a solid writer should be able to adapt.

Copywriters in the health/wellness/medical sector blend research, creative, and strategic skills.

I’ve worked with large-scale healthcare companies, wellness brands, coaches, and pretty much everything in between (just not pharma!)

20. How will I benefit from hiring a health copywriter?

If you’re a health practitioner or business owner who plans to brand-build, chances are you could use the help of a copywriter. 

Sure, AI can facilitate the process, but it can’t do everything.

Here are just a few examples of health practitioners and business owners I’ve worked with:

• A doctor who wanted to scale and monetize his YouTube channel educating people about heart health

• A psychologist who wanted to create a lead magnet for her site and share it at an upcoming event

• A natural health brand that wanted to get creative with its promotional material and stand out from the crowd

What are the three key benefits of working with a health copywriter?

More time. More money. Less stress.

The role of copywriter is to:

1) Save you time with marketing tasks so you can focus on growing other areas of the business.

2) Help your business make more money (shoot for at least a 1:3 ratio of investment to return).

3) Lower your stress levels by taking work off your plate so you can avoid burnout.

How Declan Davey Became The #1 Search Result For His Copywriting Niche

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