The name? Declan Davey.
The game? Retention revenue operations. I serve as a Copywriter and Email/CRM Marketing Manager for health and wellness brands doing £1M-10M.
Skills & Experience
Owned copy and cross-brand email/SMS strategy for various health and wellness verticals including coaching, food, supplements and info products
Delivered record levels of email and SMS revenue for multiple brands through creative testing and retention strategy
Managed lists ranging from 10,000 to one million subscribers, across the UK and US, reporting direct to CMO or CEO level
Health niche specific, with five years of practical experience in public healthcare
Helped to generate over $15M in email marketing revenue to date
Worked across platforms such as Klaviyo, Attentive, Sendlane and Maropost
My number one value is autonomy. I do my best work in high-trust environments with minimal distractions and meetings.
Give me room to mostly just get on with it, and you'll be one of my favourite clients.
I’ve been hired as a contractor or freelancer by over 35 health and wellness businesses. Clients have included:
Brands with a strong retention engine can…
Afford higher CAC, because customer lifetime value covers the gap
Grow profitably because retained revenue costs a fraction of new revenue
Weather a bad ad month without panicking, because email/SMS keeps revenue flowing
What I can manage for you…
Campaign strategy & calendar Monthly campaign planning, promotional and content calendar management, aligned to launches, seasonality and commercial goals.
Email production & execution Creative direction and asset briefing, copywriting (AI-assisted, not lazily outsourced), email building, QA and scheduling directly within your ESP.
Lifecycle & flow optimisation Monthly iteration on key flows, prioritisation based on performance and goals, ongoing improvement of conversion and retention.
Reporting & commercial visibility Channel performance analysis, monthly reporting for leadership, recommendations and action plans for retention growth.
TESTIMONIALS
"Declan is a truly unique talent. Not only does he understand the tactical and strategic side of email marketing, but he is also a gifted health copywriter whose work converts. Generally speaking, you find someone who is good at one or the other (strategy or creative), but not both. Declan is intuitively performance-minded, and his results reflect it no matter the modality.
If you have the opportunity to work with Declan, take it. His professionalism and impact are unmatched. I would hire him again in a heartbeat."
Emily McBeth, CMO
“We’ve worked with Declan for over a year and have been extremely pleased with both his work and the results. He is highly responsive, understands the industry well, and has helped us achieve significant growth. I would highly recommend Declan.”
Samuel Levinson, CEO
“We hired Declan to write email campaigns, video scripts, and post-purchase flows.
Delighted with the work so far - Declan is fast, friendly, and a top copywriter. He’s also strategic, diving deep into the nuances of the product and presents info in a way that’s engaging for the reader.
Our email campaign performance has already improved with 10% higher conversions and clicks.”
Vasilii, Retention Marketing Specialist
“Declan is an amazingly thorough researcher and intuitive writer.
His gentle, engaging tone and the consistently high quality of his pieces have impressed me from our first point of engagement, and we look forward to working with him for the foreseeable future!”
Valerie Henderson, VP of Brand & Comms
“Declan has been assisting our team at City Hypnosis with writing SEO blog articles. I'm pleased to say he's managed to get articles for target keywords onto page 1 of Google. I wouldn't hesitate to recommend Declan - his quality of writing has been clear from the start.”
Aaron Surtees, CEO & Hypnotherapist
“I’ve been impressed with Declan’s video copy for my heart health YouTube channel, Dr. Dave’s 411. A particular video that Declan wrote the script for has a 5:1 view-to-like ratio.
If you want a health writer for well-researched copy with personality, he’s the guy to engage your online audience.’’
Dr. David D’Agate, Cardiologist
“Our team at Teladoc Health wanted to publish new blog articles on our website and share them with our email subscribers.
Declan was able to take content briefs and deliver great articles on timely topics. It makes my job a lot easier when a freelance writer can produce quality content with minimal guidance and no edits required.
Thanks, Declan, looking forward to continuing to work together!”
Laura Mackrory, Head of Marketing
“Declan has been unfailing in his willingness to work at a high standard, deliver on time and show commitment and creativity.
Having worked with him over a number of years on varying types of projects, he has been consistently willing, engaged and eager, no matter how many times I’ve changed my mind or asked for more work.
I have no hesitation in recommending him.’’
Dr. Cheryl Rezek, Consultant Clinical Psychologist
Copywriting king Craig Clemens ($1B+ in sales, founder of Golden Hippo) told me:
“You have an exceptional writing style. You have what it takes to be a world-class copywriter.”
Enahm Hof - CEO of the Wim Hof Method gives his feedback.
Get a quick quote
Need help with a one-off task, or want to discuss a retainer for ongoing retention management?
Drop me a line and we'll talk through your current email performance, flag any challenges and opportunities, and figure out whether working together is the right fit for your team.
Email me at declan@declandavey.com or send over this short form and I'll reply ASAP.
Chat soon,
Declan