There’s a big misconception in the health market.

Growth means spending more on ads ❌

CPMs keep climbing. iOS privacy changes made acquisition harder to track and more expensive to trust. Every year, the same channels seem to cost more to get the same results.

So the instinct is to spend harder. Bigger ad budgets. More agencies. More pressure on the team to "just grow acquisition."

But here's the bit that can get missed (or at least, underserved):

The brands under the least pressure aren't the ones spending the most on ads. They're the ones who build more trust and extract more revenue from their existing customers and subscribers, so every pound spent on acquisition has to do less.

A brand with a strong retention engine can:

• Afford a higher CAC, because customer lifetime value covers the gap

• Weather a bad ad month without panicking, because email/SMS keeps revenue flows regardless

• Grow profitably instead of just growing, because retained revenue costs a fraction of new revenue

Most brands don't need another freelancer operating in a silo. They need someone who can reliably own retention as a revenue line to take some pressure off acquisition and increase backend profit.

THE SOLUTION ✔️

Oh hey there! 👋

Here's what I can manage for you, end to end:

Campaign strategy & calendar Monthly campaign planning, promotional and content calendar management aligned to launches, seasonality and commercial goals.

Email production & execution Creative direction and asset briefing, copywriting (AI-assisted, not lazily outsourced), email building, QA and scheduling directly within your ESP.

Lifecycle & flow optimisation Monthly iteration on key flows, prioritisation based on performance and goals, ongoing improvement of conversion and retention.

Reporting & commercial visibility Channel performance analysis, monthly reporting for leadership, recommendations and action plans for retention growth.

Declan Davey: Quick-Bullet Bio

• 5+ years in health and wellness marketing in email/CRM and copy, serving startups and 7-9 figure businesses

• Background as a health practitioner, bringing an authentic understanding of the needs and challenges customers face

• Personal experience navigating a complex health condition - it’s led to a natural empathy, which comes across in my copy

• Unashamed writing nerd! Written for health tech, nutrition, senior living, mental health, self-development and more

‘‘Declan's support for Cerebration was very insightful and hugely beneficial.

He is an established communicator who has a keen eye for providing detailed as well as the ability to take complex concepts and present them in an easily digestible format.

I would recommend him to anyone looking for copywriting support.’’

— Jamie Brett,

Founder & E-learning Developer

Cerebration

"Declan is one of those rare individuals who write from experience but also writes damn well.

Top writing abilities combined with a vast knowledge of the industry as an insider, alongside a deep appreciation of the audience's pain through his own struggles.

His understanding of SEO truly positions him to help businesses in this digital age, and his copywriting course helps other writers become more efficient with their work."

— Tom Gil,

Certified Copywriter