FRACTIONAL CONTRACTOR FOR HEALTH BRANDS
Experienced health copywriter, CRM consultant and email marketing manager. Since 2021, I’ve primarily served teams in lifecycle and retention roles, with copywriting support built in.
• Fully remote • Fractional • Contract & Freelance
-
I’ve managed channels such as email, SMS and loyalty schemes for various health and wellness brands, helping them to generate over $15M in marketing revenue.
-
I’ve written and consulted for a range of 7-8 figure brands, startups, series B companies, clinicians, coaches and global healthcare enterprises.
-
Contract and freelance clients have included:
Eucalyptus, PaleoHacks, Teladoc Health, New Leaf Products, Hilo, UnitedHealthcare, Avaana, AXA Health, Nutravita, Carewell and many more.
EXPERIENCE
Before I began consulting for health businesses, I studied psychology and worked in healthcare. This included roles providing 1-to-1 therapy at NHS mental health clinics, as well as supporting people with learning disabilities and dementia.
Skills: Copywriting, CRM, Email Marketing, Lifecycle Marketing, Psychology, Retention Marketing, SEO
Tools I’ve worked with: Klaviyo, Attentive, Maropost, Sendlane, Customer.io
Company sizes I’ve been hired by: 7-9-Figure Brands, Global Healthcare Enterprises, Private Clinicians, Startups
WORK STRUCTURE
As a fractional team member, I plug into your ESP/CRM platform and support the day-to-day management of one or more marketing channels.
Hours: 10-30 hrs per week is typical.
How it starts: A 30-day trial.
How long it runs: I find most roles run somewhere between six months and two years, but there’s variability.
WHAT I CAN MANAGE FOR YOU
✔️ Campaign strategy & calendar
Monthly campaign planning, promotional and content calendar management aligned to launches, seasonality and commercial goals.
✔️ Email production & execution
Creative direction, copywriting (AI-assisted, not lazily outsourced), briefing graphic designers, email builds and scheduling in your ESP/CRM platform.
✔️ Lifecycle & flow optimisation
Monthly iteration on key flows for ongoing improvement of conversion and retention metrics.
✔️ Reporting & commercial visibility
Channel performance analysis and reporting for leadership, with recommendations and action plans for further growth.
Brands with a strong marketing backend / retention engine can:
• Grow more profitably, as retained revenue costs a fraction of new revenue
• Afford higher CAC and ad speed, as customer lifetime value covers the gap
• Weather a bad ad month, as backend email and SMS keeps revenue flowing
WHY FRACTIONAL?
For the business, fractional employment allows access to specialists and experts who can provide ongoing strategic leadership, direction and management without the cost of a full-time hire.
On a personal level, I realised that rigid 9-to-5 jobs didn't suit me and support my health. I love collaborating and helping teams grow, but I do my best work in high-agency environments with minimal distractions and office politics.
My top values are autonomy, growth and respect. I enjoy operating within teams like a part-time hire, with the focus and accountability of a specialist.
TESTIMONIALS
"Declan is a truly unique talent. Not only does he understand the tactical and strategic side of email marketing, but he is also a gifted health copywriter whose work converts. If you have the opportunity to work with Declan, take it. His professionalism and impact are unmatched. I would hire him again in a heartbeat."
Emily McBeth, CMO, PaleoHacks
—
“We’ve worked with Declan for over a year and have been extremely pleased with both his work and the results. He is highly responsive, understands the industry well, and has helped us achieve significant growth.”
Samuel Levinson, CEO , New Leaf Products
—
“Delighted with the work so far - Declan is fast, friendly, and a top copywriter. He’s also strategic, diving deep into the nuances of the product and presents info in a way that’s engaging for the reader. Our email campaign performance has already improved with 10% higher conversions and clicks.”
Vasilii, Retention Marketing Specialist, EcoWise Wellness
—
“Declan is an amazingly thorough researcher and intuitive writer. His gentle, engaging tone and the consistently high quality of his pieces have impressed me from our first point of engagement!”
Valerie Henderson, VP of Brand & Comms, Carewell
—
“It makes my job a lot easier when a freelance writer can produce quality content with minimal guidance and no edits required. Thanks, Declan, looking forward to continuing to work together!”
Laura Mackrory, Head of Marketing, Teladoc Health
—
“You have an exceptional writing style. You have what it takes to be a world-class copywriter.”
Craig Clemens, Founder, Golden Hippo
Say hi.
Looking for a fractional email, CRM or retention lead to help your business grow? Or need a specialist health copywriter for comms across all of your marketing channels?
Email me at declan@declandavey.com or send over this short form and I'll reply ASAP.