Need A Senior Health Copywriter, Without The Full-Time Overhead?
I've written for startups finding their first customers, 7-9 figure DTC brands scaling fast, and billion-dollar healthcare companies including Teladoc Health, Aetna and UnitedHealthcare.
Since 2020, I’ve worked as a contractor and freelancer. Day rates below.
Not just a copywriter…
I've spent the last five years as a hybrid copywriter and email/CRM/retention marketing manager (different titles, similar roles) which gives me a better understand of the bigger picture and how things connect along the customer journey.
Areas of experience:
DTC Health & Wellness Brands
Clients: Aroma Energy, Ava Jane’s Kitchen, Carewell, De-liver-ance, EcoWise Wellness, Eucalyptus, Hilo, LYFE Fuel, New Leaf Products, Paleohacks
Healthcare Services & Clinics
Clients: Aetna, Autumna, Avaana, AXA Health, Homeward Health, Teladoc Health, UnitedHealthcare, 19Labs
Health Practitioners & Coaches
Clients: Aaron Surtees (Hypnotherapist), Antoine Hamelin (Fitness Trainer), Dr. Cheryl Rezek (Clinical Psychologist), Rohan Pardasani (NDIS Consultant)
What can you request?
Maybe you have a set goal in mind to improve your lead flow, CRO, or LTV.
Often, it’s a mix of growth and retention targets.
Here are some examples of work I can help with:
Top-of-funnel marketing
Cold traffic copy, direct mail, lead magnets, outreach campaigns, press releases, SEO content, social media, video scripts
Middle-of-funnel marketing
Advertorials, app content, email campaigns, landing pages, microcopy, SMS campaigns
Bottom-of-funnel marketing
Case studies, limited-time offers, loyalty/retention schemes, post-purchase journeys, sales pages
Why fractional works
Hiring a full-timer is a big commitment for work that can naturally ebb and flow.
Fractional support means you can scale hours up for a launch or big campaign push, and ease off when it’s quieter.
Investment
Day Rate: This ranges from £500-£600 or $675-$815.
Retainer Contracts: Pricing depends on the scale of responsibilities and time demand. For example, do you need copy only or more of a creative strategist + copywriter?
My preferred way of working with brands is 10-30 hours a week over a longer-term partnership, but there is flexibility.
Do you work with a team or solo?
Both. I work remotely and I'm comfortable operating independently without hand-holding or micromanagement, but that doesn't mean working in isolation.
My testimonials show how I integrate with a team. My top values are autonomy and respect, and I aim to make my colleagues work lives at least a little easier!
Portfolio & case studies
See examples of the copy itself:
What clients say
Ryan Carey, Senior Marketing Manager at Homeward Health
Homeward Health is a healthcare company serving rural America. They secured $50M in Series B funding.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Quality, Speed, Teamwork, Initiative
“Declan is a phenomenal copywriter and teammate. He is not only a good writer but also a strong strategist when it comes to healthcare campaigns, which makes him an invaluable part of the team.
He handles all requests with great attention to detail and works very quickly. Declan meets all deadlines, manages ad hoc requests, and provides multiple options when relevant.
He frequently thinks one step beyond the initial request to ensure that the project meets not only the immediate needs but also the future strategy for the campaign. I highly recommend Declan for any copywriting needs.”
Jay Dick, Creative Director at Nutravita
Nutravita is a multi-7-figure UK supplement brand, ranking #1 on Amazon UK in several vitamin and supplement categories.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan has been instrumental in the strategy and plan for our content needs - we are proud of our blog and product copy.
Declan took an initial brief, understood requirements, and has been very self-sufficient since we engaged with each other.
I cannot recommend Declan and his copywriting skills enough.”
Jennifer Dechamps, Marketing Manager at Szio+
Szio+ is a group of women’s health, fertility, and UTI prevention brands including Utiva and Ferosom Forte.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism
“Declan has been really helpful and proactive in creating good, keyword-rich content for our brand.
His articles are well-researched, well-written, and best of all he has a quick turnaround. He is also up to date in SEO best practices.”
Rohan Pardasani, CEO of Avaana
Avaana is Australia’s dedicated wellbeing marketplace, offering a range of allied health and natural therapies.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness
“Probably the best health and wellbeing copywriter out there.
He's been instrumental in helping us create a brand from the ground up. Works well by himself or as part of a larger team.
Couldn't be happier with everything Declan has brought to the table.”
Jessica Veal, Marketing Manager at Teladoc Health
Teladoc Health is a billion-dollar, multinational telemedicine and virtual healthcare company.
Rating: ⭐⭐⭐⭐⭐
“Upon recommendation, I reached out to Declan to write copy for several our of our global insurance client campaigns.
Working predominantly on email copy for our industry-leading products, Declan’s work has done the trick in increasing utilisation for certain services.
Prompt, diligent, and thorough with research, Declan is a brilliant extension to our marketing function, delivering on time, and as required. Thanks for your help in the past few months, and I’m looking forward to working with you in future.”
Aaron Surtees, Founder of City Hypnosis
City Hypnosis is owned by Aaron Surtees, a top-rated hypnotist in London who has been featured on TV multiple times.
Rating: ⭐⭐⭐⭐⭐
“Declan has been assisting our team at City Hypnosis with writing SEO blog articles. I'm pleased to say he's managed to get articles for target keywords onto page 1 of Google.
I wouldn't hesitate to recommend Declan - his quality of writing has been clear from the start.”
Valerie Henderson, VP Communications at Carewell
Carewell is a market leader in home health products.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan is an amazingly thorough researcher and intuitive writer.
His gentle, engaging tone and the consistently high quality of his pieces have impressed me from our first point of engagement, and we look forward to working with him for the foreseeable future!”
Rob King, Manager at Autumna
Autumna is the UK's largest and most comprehensive later-life living & elderly care directory.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan has been brilliant for us and we love his work. His style is good-humoured, energetic, and above all, very readable.
He has become our 'go-to' guy when we need a wordsmith - which is quite often at the moment - and an integral part of our growing team. Thanks, Declan!”
Daniela Manderino, Co-Founder of LYFE Fuel
LyfeFuel is an all-in-one nutritional solution with plant-based whole food meals from nature, not chemicals.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Quality
“I highly recommend Declan’s services, he not only understands the world of health and nutrition really well but also delivers outstanding copywriting services.
He is very detailed oriented and skilled. Looking forward to working with him again!”
Dean Shaw, Co-Founder of Aroma Energy
Aroma Energy is a UK market leader in the aromatherapy and essential oils space.
Rating: ⭐⭐⭐⭐⭐
“First class copywriter. Declan has really taken our email marketing to the next level. Highly recommend!”
Nicholas Gannushkin, Chief Strategy Officer at Bright/Shift
Bright/Shift is a social impact marketing agency helping the brightest companies accelerate their mission.
Rating: ⭐⭐⭐⭐⭐
“It was a pleasure working with Declan - world-class copywriting and a smart and likable character too! Highly recommended.”
Next Steps
I’d love to hear about your business and goals for the year ahead.
Who do you help? What’s working and what’s not? How would you potentially like to work together?
Reach out below with a quick email intro and I’ll get back to you ASAP.