AI this, AI that… it’s getting shoved down our throats.
But what if you could fuel your business with someone who has real copy/content expertise, is dedicated to the health sector, and genuinely interested in AI systems?
Now that has potential!
Ideal for teams of 5-50 that want to scale marketing output without breaking the budget
Expect smart use of ChatGPT, Claude, and other tools without turning off your audience
Committed to building human + AI systems that engage more leads and customers
Sensitive to the unique needs of the health market and regulations to abide by
Human + AI: Scale With A Fractional Director of Copy & Content
3x-10x your online marketing production with a high ROI 10-20 hours per week hire
Sectors I support:
You’ll also find lists of clients I’ve worked with over the past decade as a copywriter and marketing consultant (on a freelance or contract basis).
DTC Health & Wellness Brands
Clients: Aroma Energy, Ava Jane’s Kitchen, Ayurvedic Healing, Carewell, De-liver-ance, Dodjivi, EcoWise, LYFE Fuel, Paleohacks, PhysioTru
Healthcare Services & Clinics
Clients: Aetna, Autumna, AXA Health, Homeward Health, UnitedHealthcare
Private Health Practitioners & Coaches
Clients: Aaron Surtees (Hypnotherapist), Antoine Hamelin (Fitness Trainer), Dr. Cheryl Rezek (Clinical Psychologist), Rohan Pardasani (NDIS Consultant)
SaaS Health Platforms & Apps
Clients: Avaana, HealthSteer, Hilo, Teladoc Health, 19Labs
What can you request?
Maybe you have a set goal in mind to improve your number of leads, CRO, or LTV. Or maybe this part isn’t so clear - you just know you want to increase your marketing output. Either is fine!
Here are some examples of work I can help with:
Top-of-funnel marketing
Cold traffic copy, direct mail, lead magnets, outreach campaigns, press releases, SEO content, social media, video scripts
Middle-of-funnel marketing
Advertorials, app content, chatbot training, email campaigns, landing pages, microcopy, SMS campaigns
Bottom-of-funnel marketing
Case studies, limited-time offers, post-purchase customer journeys, retention campaigns, sales pages
Testimonials
Ryan Carey, Senior Marketing Manager at Homeward Health
Homeward Health is a healthcare company serving rural America. They secured $50M in Series B funding.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Quality, Speed, Teamwork, Initiative
“Declan is a phenomenal copywriter and teammate. He is not only a good writer but also a strong strategist when it comes to healthcare campaigns, which makes him an invaluable part of the team.
He handles all requests with great attention to detail and works very quickly. Declan meets all deadlines, manages ad hoc requests, and provides multiple options when relevant.
He frequently thinks one step beyond the initial request to ensure that the project meets not only the immediate needs but also the future strategy for the campaign. I highly recommend Declan for any copywriting needs.”
Jay Dick, Creative Director at Nutravita
Nutravita is a multi-7-figure UK supplement brand, ranking #1 on Amazon UK in several vitamin and supplement categories.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan has been instrumental in the strategy and plan for our content needs - we are proud of our blog and product copy.
Declan took an initial brief, understood requirements, and has been very self-sufficient since we engaged with each other.
I cannot recommend Declan and his copywriting skills enough.”
Jennifer Dechamps, Marketing Manager at Szio+
Szio+ is a group of women’s health, fertility, and UTI prevention brands including Utiva and Ferosom Forte.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism
“Declan has been really helpful and proactive in creating good, keyword-rich content for our brand.
His articles are well-researched, well-written, and best of all he has a quick turnaround. He is also up to date in SEO best practices.”
Rohan Pardasani, CEO of Avaana
Avaana is Australia’s dedicated wellbeing marketplace, offering a range of allied health and natural therapies.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness
“Probably the best health and wellbeing copywriter out there.
He's been instrumental in helping us create a brand from the ground up. Works well by himself or as part of a larger team.
Couldn't be happier with everything Declan has brought to the table.”
Jessica Veal, Marketing Manager at Teladoc Health
Teladoc Health is a billion-dollar, multinational telemedicine and virtual healthcare company.
Rating: ⭐⭐⭐⭐⭐
“Upon recommendation, I reached out to Declan to write copy for several our of our global insurance client campaigns.
Working predominantly on email copy for our industry-leading products, Declan’s work has done the trick in increasing utilisation for certain services.
Prompt, diligent, and thorough with research, Declan is a brilliant extension to our marketing function, delivering on time, and as required. Thanks for your help in the past few months, and I’m looking forward to working with you in future.”
Aaron Surtees, Founder of City Hypnosis
City Hypnosis is owned by Aaron Surtees, a top-rated hypnotist in London who has been featured on TV multiple times.
Rating: ⭐⭐⭐⭐⭐
“Declan has been assisting our team at City Hypnosis with writing SEO blog articles. I'm pleased to say he's managed to get articles for target keywords onto page 1 of Google.
I wouldn't hesitate to recommend Declan - his quality of writing has been clear from the start.”
Valerie Henderson, VP Communications at Carewell
Carewell is a market leader in home health products.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan is an amazingly thorough researcher and intuitive writer.
His gentle, engaging tone and the consistently high quality of his pieces have impressed me from our first point of engagement, and we look forward to working with him for the foreseeable future!”
Daniela Manderino, Co-Founder of LYFE Fuel
LyfeFuel is an all-in-one nutritional solution with plant-based whole food meals from nature, not chemicals.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Quality
“I highly recommend Declan’s services, he not only understands the world of health and nutrition really well but also delivers outstanding copywriting services.
He is very detailed oriented and skilled. Looking forward to working with him again!”
Rob King, Manager at Autumna
Autumna is the UK's largest and most comprehensive later-life living & elderly care directory.
Rating: ⭐⭐⭐⭐⭐
Highlighted: Professionalism, Quality, Responsiveness, Value
“Declan has been brilliant for us and we love his work. His style is good-humoured, energetic, and above all, very readable.
He has become our 'go-to' guy when we need a wordsmith - which is quite often at the moment - and an integral part of our growing team. Thanks, Declan!”
Dean Shaw, Co-Founder of Aroma Energy
Aroma Energy is a UK market leader in the aromatherapy and essential oils space.
Rating: ⭐⭐⭐⭐⭐
“First class copywriter. Declan has really taken our email marketing to the next level. Highly recommend!”
Nicholas Gannushkin, Chief Strategy Officer at Bright/Shift
Bright/Shift is a social impact marketing agency helping the brightest companies accelerate their mission.
Rating: ⭐⭐⭐⭐⭐
“It was a pleasure working with Declan - world-class copywriting and a smart and likable character too! Highly recommended.”
FAQs
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I’ve worked with everything from one-person businesses to billion-dollar enterprises over the years. But I’d say this type of service is ideal for teams of 5-50 employees who want to scale their marketing but perhaps lack big budgets to hire a bunch more full-timers.
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This will depend on the number of hours you want to start with. A ballpark range is $3k to $6.5k per month.
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Yes, I do. AI is becoming better and better at the “grunt work” or the middle 60-80% of tasks. A human expert is still needed for the first 10-20% (clarity, inspiration, vision) and the final 10-20% (expert editing, proofing, publishing).
Tools I use include Claude, ChatGPT, Dreamina, Gemini, Veo3.
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Slack, Teams, good ol’ email - whatever platform suits you and your team!