Natural Health Copywriter for CAM & Holistic Healing Brands
— Make Your Marketing Flourish with a Natural Health Writer
Updated October 20th 2021 by Declan Davey
Hey, it’s Declan here — the #1 ranked Health & Wellness Copywriter on Google :)
Before I share how I can help your natural health brand grow in the next 6 months, shall we start with some data?
Yeah… why not?
Everyone loves a fact!
By 2027, the complementary and alternative medicine (CAM) market is forecast to hit close to $300 billion.
In the EU, an estimated 100 million people use at least one form of CAM.
The natural health supplement market is set to reach almost $70 billion by 2024.
Public interest in natural health and CAM isn’t going away anytime soon.
As an ambitious brand, you’ll want to make the most of the market potential.
Click the button below to discover which natural health copywriting services I offer, including monthly packages.
Or, if you’re not ready for that just yet, continue reading to check out examples of past work.
Yep, that’s me… probably drafting natural health copy when a camera rudely interrupted me!
City Hypnosis
Article to Build Authority in the UK Hypnotherapy Sector
City Hypnosis has been featured on the BBC, Channel 4, Cosmopolitan, and Business Insider.
The UK’s most recommended hypnotherapist, Aaron Surtees, reached out to me asking for help with SEO blog writing.
Aaron is the director of City Hypnosis, one of London’s biggest CAM brands.
At his City Hypnosis clinic, Aaron provides specialist hypnosis treatment for physical and mental health issues such as:
Anxiety and panic disorder
Anger management
Blushing
Erectile dysfunction
Insomnia
Phobias (e.g. public speaking)
Smoking addiction
Weight loss
I started writing blog articles for City Hypnosis in July 2020.
As of September 2020, within three months an article titled “HYPNOTHERAPY FOR ANXIETY IN LONDON: WHERE CAN YOU GO FOR HELP?” broke into page one on Google.
Bear in mind , this was with a 1500-word count limit.
Most articles that sneak their way up into page one are 2000+ words…
A range of SEO best practices were applied to achieve this.
1. Keyword optimization
The target SEO keyword in the example above was “hypnotherapy for anxiety in london.”
To make the Google algorithms happy, the keyword is included in a few important places:
H1 heading
Meta description
Anchor text
First 100 words of the content
Image alt text
SEO keyword is featured in the H1 heading, as well as the anchor text, meta description, and first 100 words.
2. External linking
To build trust (both with Google and the readers), there are relevant external links to sources of authority such as WebMD and Huffington Post.
Including external links is of particular importance when making health and wellness claims.
External links should be included when making health claims.
3. User-friendly formatting
Who’s willing to read never-ending blog posts full of text these days?
You’ve got it right — nobody!
A variety of sub-headings, images, and bold text are featured to make the article more scannable.
This strategy means readers are more likely to scroll through the entire article, rather than dipping out after an exhaustingly long paragraph!
User-friendly formatting is vital to retain readers’ attention.
As seen in his review below, Aaron has been thrilled with the results so far.
A happy client = happy Declan!
Review from Aaron Surtees, senior hypnotherapist and director at City Hypnosis.
Aroma Energy
Email Campaign to Drive Sales to an Essential Oils Offer
Aroma Energy is one of the UK’s most popular essential oil companies, with almost 150,000 eBay reviews.
Aroma Energy are a leading company in the UK natural health space.
Their eBay brand profile has a 99.9% positive feedback rating and approx. 150,000 reviews. They’re also in-demand on Amazon.
The team approached me with a request to create an email campaign to send to their 250,000-person email list.
More specifically, the team wanted my emails to be snappy and vivid to drive sales for a new oil blend offer on their site.
Visual appeal: A natural color scheme was used to combine well with the essential oils.
Did we forget social proof?
Nope!
Customer reviews were displayed to emphasize the quality of their products.
We finished off with a clear call-to-action button, which is in a different color to the rest of the copy in order to stand out.
Testimonials: To provide social proof and build a sense of trust with email subscribers.
Here’s a quick summary of what we achieved with the campaign:
Emails delivered an average 26.59% open rate and 2.35% click-through rate.
This beats Mailchimp’s average open rate (15.68%) and click-through rate (2.01%) for e-commerce businesses.
Life Happens Mindfulness
Lead Magnet to Get New Clients at a Market-Leading Event
Life Happens Mindfulness is run by Dr. Cheryl Rezek (Consultant Clinical Psychologist) chartered with the BPS.
Dr. Cheryl Rezek is an experienced Consultant Clinical Psychologist and director of Life Happens Mindfulness.
She is charted with the Health Professions Council (HCPC) and British Psychological Society (BPS).
Dr. Rezek is often invited to present at CAM conventions and events.
She contacted me saying that she was booked to give a talk and hold a stall at The Mindful Living Show.
To promote her services, she asked if I could write and design a lead magnet for her, so that she could distribute it at the show.
I proposed that we could create a quiz to attract attendees who were browsing the stalls and open conversations with them.
Here’s what we came up with:
Lead magnet copywriting and design for Dr. Cheryl Rezek at Life Happens Mindfulness.
That’s right, this natural health copywriter doesn’t just write ;)
My skills go a bit further than that…
I also create attractive, appealing designs using software such as Canva.
As well as lead magnets, I’ve also designed the following for my clients:
Pitch decks
Infographics
Presentations
Friendly, natural elements were included in the lead magnet example above, reflecting Dr. Rezek’s aim to encourage people to look after their mental health.
Breakdowns of quiz answers are shown in the bottom right corner.
This extra feature gives people actionable suggestions to invite more mindfulness into their daily life.
Want to see more examples of my natural health copywriting?
Check out work at London Clinic of Nutrition, Ayurvedic Healing…
… and plenty more in my portfolio!
How Can I Get in Touch?
There are three options for you to choose from.
Email me on declanwritescopy@gmail.com with any questions — expect a reply within 48 hours
Complete the contact form below ⬇️
Looking forward to speak with you soon.
Let’s get your natural health brand ahead of the competition!