Copywriting for email marketing 🖊️
Looking for email copywriter services?
Case study #1
Aroma Energy is a UK-based essential oils producer. They are the most popular essential oil e-commerce brand on eBay, with over 142,000 reviews and a 99.8% positive approval rating.
The Aroma Energy team needed email copywriter services to market to their 250,000 contact list.
Emails generated an average 26.59% open rate and 2.35% click-through rate.
Mailchimp average for e-commerce: 15.68% open rate and 2.01% click-through rate.
Two subject lines were split-tested for this email…
‘‘essential oil sets = you get more for less’’ + ‘‘5 essential oils in 1… oh yeah!’’
Example of email copywriting…
Imagery is encouraged by listing oils such as ‘‘rose and jasmine.’’ Value is demonstrated by showing the reader they’ll get ‘‘5 carefully chosen oils in 1 set.’’
Email copy best practices…
As freelance email copywriter for the Aroma Energy team, I advised that they include relevant reviews from their customers.
Visual appeal…
I made suggestions for clickable images within the email, which their team delivered on, combining their logo and oil bottles in a creative format.
Case study #2
Bukmedia is a digital marketing agency that offers bespoke email and funnel building services.
While working for Bukmedia, I provided email copywriting services to create copy for their entrepreneurial clients, including private practice doctors in the health & wellness sector.
Continue reading to view email copy I wrote for a UK-based doctor.
An example of copywriting for email marketing.
Easy-read formatting is included, such as bullets, bold, and italic text.
Email copywriter services, following the ‘‘AIDA’’ formula:
Attention: Personalized headline that builds curiosity
Interest: Stating the eBook title & the importance of becoming an expert seller
Desire: ‘‘Access insider knowledge and exclusive content’’
Action: ‘‘Sign up for a free trial of…’’ Emphasized by the pointing hands and underlined text
CHALLENGE ➡️
Copywriting for email marketing — the project brief.
As health copywriter, my task here was to write email copy that a London-based doctor could use for their new subscriber email sequence.
The copy in this particular email needed to issue a clear offer and ‘‘sell’’ the doctor’s free trial, which is aimed at health practitioners who want to scale their private practice.
The copy and design strategy for this project can be found below.
SOLUTION ➡️
Copywriting for email marketing — the final product.
Copy: Concise, action-driven. The purpose of this email copywriting example was to encourage readers to sign up to the free trial. A sense of urgency is promoted without being too pushy. Language such as ‘‘I’m here to help’’ and ‘‘what was your biggest takeaway from the book so far?’’ build rapport. This is balanced with action-driving content such as ‘‘sell the skill-sets you’ve worked so hard to develop’’ and ‘‘problem-solve any issues you’ve had with expanding your business.’’
Design: Formatted, easy-to-read. Bold type is used to place emphasis on the most important parts of the copy, for people who prefer to skim-read. Italics are used for the eBook title. Bullets are included to clearly list the benefits that the reader will get by going ahead with the offer.
Big idea being expressed: Sign up for the free trial if you want to access insider knowledge pn how to sell more effectively.
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Projects include blog articles, email marketing, sales pages, and video scripts.
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Declan
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Monthly Bundles
Option One
Looking for reliable health copywriting to help your business grow?
Browse monthly bundles with tasks such as blog articles, email campaigns, and video scripts.
Examples of when these bundles make sense:
‘‘I need creative copy/content on a regular basis.’’
‘‘I want a steady stream of SEO-friendly articles.’’
‘‘I’d like to make the most of my email list.’’
‘‘I’m feeling a bit burnt out from so much multi-tasking.’’
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Option Two
Want to see if we work well on a one-off project first?
Choose from the full list of services. Website copy, sales pages, and more are available. 100% satisfaction guarantee on the first draft.
Examples of when a one-off project makes sense:
‘‘I usually have time to do the work myself.’’
‘I don’t have the funds to bring in a writer long-term yet.’’
‘‘I have a writer on board already, I just need extra help.’’
‘‘I know what I want and I’d like to try this out on a trial.’’
Find out which project suits you.