Copywriting for the web 🖊️
Need some web content written?
Case study
Medium is an online publishing platform intervention, where professionals can write, edit, and publish articles on topics they have expertise in.
Declan Davey created a 1000+ word piece on headline writing tips for healthcare brands.
Scroll down to view the project summary.
CHALLENGE ➡️
Copywriting for the web — the project brief.
Write a valuable 1000+ word article for the publisher, Medium, showing healthcare brands and business owners how they can optimize their website headlines.
To make this a useful piece of web copywriting, I would need to gather relevant data, and provide specific examples of how the homepages of healthcare sites can be transformed through the power of words.
The article is purposefully made to appeal to professionals working in the healthcare industry.
‘‘Please, Healthcare Brands, No More Boring Headlines — How to Use Better Words to Beat 95% of the Competition’’ can be read here.
The copy and design strategy is described in further detail below.
SOLUTION ➡️
Copywriting for the web — the final product.
Copy: Persuasive, evidence-driven. I provide proof (published studies) of the short attention-span of website users, and link this to how vital headlines are to make the most of the 2.6 second attention window. Examples are given to show health brand owners how they can reinvent their homepage headlines, and get maximum engagement.
Design: Formatted, understandable. I make use of bold/italic text, white space and emojis to ensure the writing style isn’t cluttered. Paragraphs are kept short. Catchy sub-heads such as ‘‘The headline I hate the most’’ and ‘‘No more excuses’’ are included to spark curiosity.
Big idea being expressed: Healthcare brands will lose customers if they fail to deliver on a strong, niche-specific headline. Don’t mess it up!
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Do you need any of the following?
Projects include blog articles, email marketing, sales pages, and video scripts.
Complete the short form and I’ll be in touch!
Declan
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Monthly Bundles
Option One
Looking for reliable health copywriting to help your business grow?
Browse monthly bundles with tasks such as blog articles, email campaigns, and video scripts.
Examples of when these bundles make sense:
‘‘I need creative copy/content on a regular basis.’’
‘‘I want a steady stream of SEO-friendly articles.’’
‘‘I’d like to make the most of my email list.’’
‘‘I’m feeling a bit burnt out from so much multi-tasking.’’
Find out which package suits you.
À la carte (Full List of Services)
Option Two
Want to see if we work well on a one-off project first?
Choose from the full list of services. Website copy, sales pages, and more are available. 100% satisfaction guarantee on the first draft.
Examples of when a one-off project makes sense:
‘‘I usually have time to do the work myself.’’
‘I don’t have the funds to bring in a writer long-term yet.’’
‘‘I have a writer on board already, I just need extra help.’’
‘‘I know what I want and I’d like to try this out on a trial.’’
Find out which project suits you.