5-star rated health copywriter
You want an experienced, reliable copywriter who can:
Bring in new leads for your business
Convert new leads into customers
Make customers stick around for longer
220+ successful writing projects to date. Startups, 7-figure, and even billion-dollar companies — I’ve worked with a mixed bunch!
The best place to start?
Clients to date include:
BIG misconception in the health market…
People buy purely based on logic ❌
Sure, there’s a time and place to talk about your product/service features…
But ultimately, customers are human — and humans make decisions with emotions.
So, what’s the bottom line here?
If your health brand doesn’t offer an emotive, meaningful story then it’s missing a crucial ingredient.
Mental math isn’t my strongest skill, but...
Evidence + emotionally engaging content =
a MUCH better conversion rate
Rated 5* on Google
Easy vs. Hard:
Easy = Writing a blog post
Hard = Writing SEO, keyword-targeted articles to make Google algorithms happy
Easy = Sending an email campaign
Hard = Sending email campaigns that get consistent opens and click-throughs
Easy = Creating a sales page
Hard = Creating sales pages with unique stories to make an impact and generate $$$
Hint…
All of the ‘‘hard’’ tasks are made easier with the help of a health copywriter.
HERE’S THE PROBLEM… ❌
Copy for health brands needs to be both clear and easy to understand.
Sometimes, it delivers. The problem is it’s often, well…
BOR-ING!
Too many facts, not enough personality.
Maybe you’ve felt similar to other health business professionals?
You can talk about the details of your service or product with ease. But putting it across in a way that excites people is different.
In 2024 and beyond, it’s also essential…
Attention spans are shorter than ever.
The reality is, people don’t just want a list of studies providing proof.
Your customers want entertainment AND a sense of connection…
Which brings me to:
THE SOLUTION ✔️
Oh hey there! 👋
You want to share your expertise and help people improve their health, right? With this in mind, could you use a hand with any of these tasks?
1) Craft high-performing email copy, landing pages, and other funnel points
2) Rank on page one of Google with product-focused articles
3) Scale your social media presence with engaging content
Declan’s Quick-Bullet Bio
5+ years working in the health sector — as a psychologist and NHS clinician
Personal experience with chronic illness — Lyme disease isn’t fun, to put it lightly…
Proud writing N.E.R.D. — written for niches such as digital health, nutrition, senior living, mental health, self-development, and more!
If you want to find out how I transitioned from a career in Clinical Psychology to being a health copywriter, feel free to check out this feature in Micro Biz Mag.
Copywriting king Craig Clemens ($1B+ in sales, founder of Golden Hippo) told me:
“You have an exceptional writing style. You have what it takes to be a world-class copywriter.”
Enahm Hof - CEO of Wim Hof Method gives his feedback on a blog I wrote for them.
And here’s a case study Q&A with master copywriter, Jacob McMillen ✌️
The Benefits of Hiring a Health Copywriter?
🔽 LESS wasted website visitors and email subscribers
🔼 MORE personalized brand messaging and storytelling
🔽 LESS chance of customers choosing your competitors over you
🔼 MORE sales of your product or service!
USE CASES FOR HIRING ME
Aside from writing copy, I also offer other marketing services. Here are the main three:
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You want to work with an experienced copywriter but worry about the budget? I get it. I’ve helped several companies in a “Copy Chief” role. It works well. Typically, the company will hire me to either: a) supervise more junior writers on their team, or b) edit and polish marketing content to improve conversions.
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Need a hand to specify the structure and purpose of your online content, rather than wasting time and money with a scattered approach? I take the lead to create a content plan that aligns well with your customer needs. I can also show you how to effectively repurpose content across various marketing channels to make the most of existing resources.
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I’ve consulted for a range of multi-6, 7, and 8-figure companies in the health and wellness sectors. Content marketing and email marketing are two particular areas of specialty. Consultancy sessions are ideal if you need support beyond a specific project.
Testimonials
“Declan has been assisting our team at City Hypnosis with writing SEO blog articles. I'm pleased to say he's managed to get articles for target keywords onto page 1 of Google. I wouldn't hesitate to recommend Declan - his quality of writing has been clear from the start.”
— Aaron Surtees
Most Recommended UK Hypnotherapist
City Hypnosis
“Declan is an amazingly thorough researcher and intuitive writer. His gentle, engaging tone and the consistently high quality of his pieces have impressed me from our first point of engagement, and we look forward to working with him for the foreseeable future!”
— Valerie Henderson
VP of Brand & Comms
Carewell ($5M VC-Funded)
“I’ve been impressed with Declan’s video copy for my heart health YouTube channel, Dr. Dave’s 411. A particular video that Declan wrote the script for has a 5:1 view-to-like ratio.
If you want a health writer for well-researched copy with personality, he’s the guy to engage your online audience.’’
— Dr. David D’Agate,
Cardiologist
Dr. Dave’s 411™
“Our team at Teladoc Health wanted to publish new blog articles on our website and share them with our email subscribers.
Declan was able to take a content brief and deliver great articles on timely topics. It makes my job a lot easier when a freelance writer can produce quality content with minimal guidance and no edits required.
Thanks, Declan, looking forward to continuing to work together!”
— Laura Mackrory,
Head of Marketing
Teladoc Health
“Declan has been unfailing in his willingness to work at a high standard, deliver on time and show commitment and creativity.
Having worked with him over a number of years on varying types of projects, he has been consistently willing, engaged and eager, no matter how many times I’ve changed my mind or asked for more work.
I have no hesitation in recommending him.’’
— Dr. Cheryl Rezek,
Consultant Clinical Psychologist
Life Happens Mindfulness
Let’s talk strategy.
Better words make stronger businesses.
Reach out with a quick email and we can book a 20-minute intro call.
Reviews
‘‘Declan's support for Cerebration was very insightful and hugely beneficial.
He is an established communicator who has a keen eye for providing detailed as well as the ability to take complex concepts and present them in an easily digestible format.
I would recommend him to anyone looking for copywriting support.’’
— Jamie Brett,
Founder & E-learning Developer
Cerebration
"Declan is one of those rare individuals who write from experience but also writes damn well.
Top writing abilities combined with a vast knowledge of the industry as an insider, alongside a deep appreciation of the audience's pain through his own struggles.
His understanding of SEO truly positions him to help businesses in this digital age, and his copywriting course helps other writers become more efficient with their work."
— Tom Gil,
Certified Copywriter
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Declan Davey